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 I thought today's show should break from discussing economics in the abstract and focus on pulse taking.
We are going to look at the numbers for the United States as of offical July 2022 reports and see if there is a theme.
SHOW & CHAPTER 52: IMPLEMENTATION PLAN FOR MAKING PEOPLE A COMPETITIVE ADVANTAGE - WILLIAM EASTMAN30/6/2022 SHOW & CHAPTER 51: IMPLEMENTATION PLAN TO REVOLUTIONIZE CUSTOMER RELATIONSHIPS - WILLIAM EASTMAN29/6/2022
Well now, I am always proud of the work we do at IBGR, otherwise you wouldn't hear or see it. As we built today's show and implementation plan, the title of the show changed.
If you build a data based relationship with core customers using these tools it will be a defining competitive advantage for your business - I promise. The implications are beyond the insights and tools, it is about a new type of relationship where their success is yours. SHOW & CHAPTER 50: IMPLEMENTATION PLAN FOR LOWEST COST PRODUCER & FIRST TO MARKET - WILLIAM EASTMAN28/6/2022
It is the last week of Season 9 and the focus is on pulling the material together into an implementation plan.
The following is a summary of the last 12 weeks and the shape of our newest book on Recession Proofing Your Business by Achieving LCP & First to Market. SHOW & CHAPTER 49: IMPLEMENTATION OF FINANCIALLY RECESSION PROOFING YOUR BUSINESS - WILLIAM EASTMAN27/6/2022
It is the last week of Season 9 and the focus is on pulling the material together into an implementation plan.
The following is a summary of the last 12 weeks and the shape of our newest book on Recession Proofing Your Business.
The purpose behind meetings is to achieve one of the 3 outcomes: alignment, calibration, or celebration. Instead most organizations meet over anything and create the impression it is a waste of time - because it is. Making the meetings effective is creating a balance between individual and team performance, and eliminating or shrinking the pools of ignorance. Additionally you need to constantly reinforce good performance and celebrating it in a team setting is very effective.
Once the new product / service has been built in beta form, the final step is understanding how it performs for the customer.
Using the data collection processes previously established, how well does the new offer perform in the areas of promised results and user friendliness - UX
Successful product launches are one of the most important contributions a marketing team can make on behalf of their organization. Product launches are a dynamic, exciting opportunity for marketers to shine––but they are also a highly collaborative and risky endeavor with multiple moving parts, any of which can go sideways.
Messaging - keep it tight to the initial development cohort buying persona, Multiple endorsements - use beta group, during the soft launch A/B/C test to get the messaging right, keep the agilean team together for soft and hard launch.
Let's cover some new terrain. Unlike my other shows, I am exploring new ideas and crypto fits the bill. It is focused on the impact of sales if you don't have the ability to take crypto - it is estimated that 10-15% of your sales 2022 will be lost if crypto is not a viable payment option.
Today's show is about pulling it all together. Whether you have been implementing this change plan over the last 10 weeks or you were waiting until reaching the end, it doesn't matter.
The goal has stayed the same. You know with an oncoming economic contraction (recession), your company as it exists is not ready for the challenge. This plan or map will help 'Strengthen Your Core' and come out of the contraction better than the competition and ready to take full advantage of the next economic expansion.
Bring the customer inside your product / service development process to ensure you are building something they will buy. The product or service of the process is obviously the objective, but there is more. Usually this is the first time that you and the customer have really worked collaboratively and it presents an excellent opportunity to upgrade the relationship, to take it to another level.
Today's show is all about process.
Prototyping is the first step in the journey to market, revealing hidden obstacles and unforeseen challenges, and the initial look and feel of the part. Why would you wait until the manufacturing stage to discover problems, when you could have uncovered and solved them earlier at a much less expensive price?
An experimental process where design teams implement ideas into tangible forms from paper to digital. Teams build prototypes of varying degrees of fidelity to capture design concepts and test on users. With prototypes, you can refine and validate your designs so your brand can release the right products.
A Financial Scorecard is a measure of the impact of Operations, Customers, and People.
A company's profitability is a function of how well the owner / executive utilizes current resources to build and deliver its offer, managing the entire customer engagement process, and the ability to staff the organization with talent that makes an impact
Today we come to the end of the Change Management Process. We suggested making the change in 4 phases: Identifying what needs improvement from a Financial perspective, then moving over to how Operationally efficient is the business. Once we have our house in order internally, it is time to look at the Customer side of the business - revenue and holding our best accounts during the recession. Today we close with the fourth element - making it easier for People to do their best work.
Today's show is all about Agile as a project management tool, and second how to use it in New Offer (Product or Service) Development.
It is the ultimate co-development tool - when you need to build something when the characteristics of the offer are unknown. Agile is a complete process for Exploring an Idea, Designing & Developing it, and Testing the Beta Version prior to release.
Products and services are designed and developed to meet specific customer specifications which ensures a better solution to market quiCker at a lower costs, plus the initial offer is usUally presold.
Co-development is when businesses include outsiders in the ideation and development process. Most companies keep new products and processes strictly internal; some even work hard to keep them secret. SHOW & CHAPTER 37: THE MOST POWERFUL FINANCIAL TOOL - FORECASTING CASHFLOW - WILLIAM EASTMAN6/6/2022
During the early stages of a small business, one of the major failure points is cash flow. Business Owners need to understand their break even point and sources & uses of cash to prove the business idea by staying alive long enough to give their offer the testing time necessary.
It becomes the essential financial tool during an economic contraction, this and only this will drive decisions impacting how long the business will last. |
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