CUSTOMER FOR LIFE - WHY & HOW TO DEVELOP THE RELATIONSHIP - Raj Kapur

Raj Kapur - "Guidance to Wealth" 
CUSTOMER FOR LIFE - WHY & HOW TO DEVELOP THE RELATIONSHIP

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Show Objectives 

INTRODUCTION
A typical business does a great job of getting the attention of the customer and persuading them to buy but does very little to create a remarkable experience after the sale.

It is the EMOTIONAL JOURNEY OF THE customer that is most often ignored.

Do you reward acquisition over retention?

Frederick Reich in his book The Loyalty Effect states a 5% improvement in customer retention rates will yield a 25 to 100% increase in profits. 

Customer experience encompasses the emotions a customer feels when they interact with a product or service. The experience goes beyond what the product is supposed to deliver the customer feels they have a great experience and they become emotionally involved with the brand.

The end goal is transforming first-time shoppers into repeat customers and maximizing their lifetime value (LTV)

How to Retain your Customers

Know your business well - Knowing the business and financial affairs very well is one of the best ways to keep customers and coming, being satisfied and then returning for more purchases of services or products.

your probability of selling to an existing customer is at least 40 percent more likely than converting someone who has never bought from you before. 

According to research from Harvard Business School, increasing customer retention rates by only 5% increases a company's profits by 25-95%.
Employee retention and satisfaction - A company with a high turnover rate may not be able to maintain strong personal relationships with its customers.

Taking the customer feedback

BENEFITS OF KEEPING YOUR CUSTOMERS

• More efficient, more effective more profitable
• Morale Improves
• Selling to an existing satisfied customer is 60-70%
• The lifetime value of a loyal customer can be 10 times greater than the first purchase.
• Customer experience encompasses the emotions a customer feels when they interact with a product or service. The experience goes beyond what the product is supposed to deliver the customer feels they have a great experience and they become emotionally involved with the brand.

WHAT TO DO

• Take the risk out of purchasing 
• Building A Tribe
• Niche Audience

PREVIOUS SHOW - Goals and Overview Season 4 

MINDSET OF ENTREPRENEUR - WHY AND HOW TO DEVELOP IT
Being an entrepreneur is not easy, it takes a special kind of mindset, courage, and a burning desire to make it all work. 

Many people want to be entrepreneurs and take a leap of faith and then fail. The main reason for failure is not having the right mindset. This is the first thing to develop before you get into the What’s and How’s of Entrepreneurship.

Why be an Entrepreneur?
Independence and Freedom, Financial Success, Community and Social Motivation, A lifestyle to make their own and not bound by nine to five, Opportunity to change lives, Building your own security, Personal Growth, Life Experiences, Dream Big, Brining your Passion to the world and monetizing from it
What do you need to become an Entrepreneur?
How to be a Successful Entrepreneur

NEXT SHOW
Optimize Yourself


ABOUT RAJ
As an Executive/Leadership Coach Raj believes in building World Class “Super Leaders,” One Executive at a time.
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Raj is the founder and CEO of Options Ahead, Inc. With his program Guidance to Wealth he helps individuals live their dream life by resolving their financial stress without needing to make more money.
Raj is an Award-winning, C-suite leader and certified executive and leadership coach who has built, developed, and led large, globally-competitive teams, provided transformational coaching to maximize productivity, improve staff morale, and inculcate powerful leadership skills — experience in for-profit and non-profit sectors. He leveraged leadership skills to transform struggling companies.

With over 30+ years’ experience and leadership wisdom backed by toolkit of the world’s best leadership resources and cutting-edge techniques and ideas, Raj has leveraged proven leadership methods to develop super leaders that transformed not only themselves and their teams but also the entire organization at various levels.

Raj has led extensive workshops, seminars, coaching sessions, mastermind sessions, keynote engagements, and group and one-on-one coaching sessions. He has coached thousands of individuals during his career, created powerful instructional programs and courses. He has developed financial leadership programs, introduced leadership training, and Mastermind sessions at various organizations designed, developed, and led workshops on leadership, communication, and productivity across the country.

His corporate experience includes a background in managing budgets exceeding tens of millions of dollars, turning-around companies, maximizing profits, and catapulting business success while working with CEO/board of directors.

Raj Kapur is an Executive Director with The John Maxwell Company. He is a Certified Coach, Teacher, Trainer, and Speaker, a certified DISC Trainer, and a published Author.

Written by: Raj Kapur
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