James W. Bryant - "Better You 4U - An Entrepreneur's Journey"
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Marketing plays a key role in the growth of any business and this is certainly true of your business. Marketing helps to educate your target customer on who you are the products that you have to offer. You can have the best solution to a customer’s problem, only if the customer knows that you exist. Another role that marketing plays is to establish and nurture the relationship through the customer journey from the initial engagement through the delivery of services (even after the sale). There are several specific ways that you can market your company including: paid advertising, online ads, email campaigns, public events, radio, podcasting, social media, customer referrals, and B2B referrals. The use of referrals to grow your business is one of the most economical marketing strategies that you can employ.
Episode Objectives - The Why
There is a difference between knowing that something can be beneficial and proving its benefits through implementation. Word of mouth is still an effective marketing tool and people rely on the reviews or trusted word of a friend before making a purchase. You want to create a community of customers that are willing to spread the word about your products and services. What is the best way to get referrals for your business? This is one of the many questions that we will explore during our show today. The objective of today’s show is to provide tips for how you can use both customer and business to business referrals to grow your business.
Key Issues - Owner Perspective:
What You Need to Know - The What
1. What is a referral? -
A referral is defined as the act of telling someone about the positive features of a person or a business.
2. Why Referrals are not working for you?
Customer to Customer
3. When, Where, and How to drive referrals.
What You Need to Do - The How
1. Seek to refer and then be referred.
2. Ask the right questions.
3. Be Clear on:
4. Integrate a referrals program into your post-sell customer journey and nurturing campaign.
Previous: Building Your Brand is Just the Start - https://podcast.betteryou4u.com/1-building-your-brand-is-just-the-start-james-bryant
Next: My website has traffic but no sales or leads, What’s next?
Links and Resources
1. Register for Next Webinar on April 7, 2021 at 6:00 PM Eastern Time
The Art of Work-Life Balance: https://link.betteryou4u.com/balance
2. How to Become a More Effective Listener (Recording)
3. IBGR – Season 5 Survey: https://www.ibgr.network/
4. Subscribe to the podcast: https://podcast.betteryou4u.com/
James W Bryant - Helping you Succeed in Business and in Life
James Bryant, Ph.D. is the founder and CEO of Better You 4U LLC, a boutique leadership training and peak performance coaching firm that serves key executives and business owners. James is a passionate leader that equips business owners with the tools run their business so that their business does not run their life.
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