Defining and Marketing to Your Ideal Client - Angela Chaney

Angela Chaney - "Earn the Ask"

​IBGR.Network- PROFIT Radio. Everything a business owner needs to start, grow or exit a business. Grow With Us.

Hi everyone! Angela Chaney from the Pixel Fire Marketing studios in Omaha, NE. We’re rolling along with Season 3 and I’m, as always, happy to be hear with you. There is so much new stuff rolling out with IBGR and there is no better time than NOW to get involved! A couple of notes before I get started with an outline of my show:

• Join my VIP group on the Community of Commerce! Just search Earn the Ask, then join! It’s as easy as that. You can ask any questions, share stories, or just introduce yourself so we can continue the conversation.
• Download the IBGR app! It’s available for Android and iOS and you can chat with hosts, listen to live radio, keep up-to-date on the latest news and MORE!
• My Engagement Equity book is available for purchase on Amazon! Email me at angela@PixelFireMarketing.com with your reason for wanting to read the book to be entered into a FREE drawing!

Today we’re talking about identifying your target market and niching down for business success. Let’s get started!

Show Objectives - The Why

• Your customers want to feel valued. 
• You get to work with the people YOU want to work with.
• You can customize your message. 
• You can improve or introduce new products/services easier.

Key Issues - Owner Perspective:

• Understand when you try to sell to everyone, you’re selling to no one.
• Your customers have to see themselves doing business with you and how it will improve their lives.
• Your ad copy and marketing messaging needs to fit in with how your target market buys.
• You have to attract the customers you want to grow the right way.

What You Need to Know - The What

• Questions to ask to identify your niche.
• Find research.
• Make sure these are the people you WANT to work with.
• Develop demographic profiles.
• Create buyer personas.

What You Need to Do​​ - The How

Steps to marketing to your niche:

• Step 1: Put yourself in their shoes.
• Step 2: Figure out how they make buying decisions.
• Step 3: Craft messages they will respond to and GIVE VALUE.
• Use landing pages.

IMPORTANT TAKEAWAYS:

1. Marketing to everyone means marketing to no one.
2. Working with the customers you WANT to work with is the key to growth.
3. You need buyer personas.
4. Always focus on giving value to your target market rather than selling to them.

Book recommendation of the week:

Niche Down: How to Become Legendary by Being Different by Christopher Lockhead and Heather Clancy.


Quote of the week:

“Far and away the best prize that life offers is the chance to work hard at work worth doing.” – Theodore Roosevelt

Shows
Previous: Episode C2.002 Authentic Brand Identity and Logo 
Next Episode: Your Marketing Plan 

Written by Angela Chaney—broadcasting LIVE from Omaha, Nebraska

Want to learn more about Engagement Equity and the talented team at Pixel Fire Marketing? Please visit PixelFireMarketing.com. 

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