Describe Your Business - Sadika Kebbi

Sadika Kebbi - “Equipping Others”

IBGR- Profit Radio Network and to the show Equipping Others Episode P4.011.3— Describe Your Business. How did you arrive at your new idea? What experience and skills do you have that are particularly relevant to your venture?

 
Greetings from Beirut, Lebanon! And now here are my greetings in Arabic Marhaba, 2ahlan wa sahlan sharftouna—translation: hello, you are most welcome to my show, it’s an honor to have you with me today.

You are listening to IBGR Network, better known as International Business growth Radio Network—IBGR is our call sign for our radio station, but we are more than that- we are a family of entrepreneurs that came together to create a shared space of collaboration where you can join us to help you start your business, enhance your business, grow your business, or reinvent your business. 

Anything you need to become an exemplary entrepreneur you can find it on our website especially by joining our community of Commerce where you can connect and obtain an answer to all your questions. Connection is the secret to all your inquiries, as it is also the solution for a better world.

Before launching any business, or before starting a new venture, one should plan carefully, and today I am going to try and help you have a clear vision of your business idea, or even of your already established business. The two essential ingredients for success in any venture are a good proposition and the right people to turn your idea into business. 

Your business plan must therefore not only include a description of your purpose or mission, but give full details of your and your prospective partners’ experience and suitability for this venture. You also need to explain the name of your business, why you chose it, and under what legal form you propose to trade. If your business has been trading for some time, you should give a brief description of achievements to date and a summary of financial results. Full accounts can be included in an appendix to your business plan. 

Introduction: 

I am Sadika Kebbi, your host, coming to you live from Beirut, Lebanon. I am a business consultant, a DISC consultant and trainer, a certified John Maxwell trainer, coach, and speaker. I am also an NLP practitioner and a meta coach. I created my NGO, or my non-profit organization in 2016, under the name of Being Human, or Kon Ensan in Arabic, with the aim of achieving social cohesion, peace building and women and youth empowerment. I am also a TEDx speaker and would like to invite you to listen to my talk entitled when your enemy becomes human. When I decided to create my organization, I had to plan carefully, and write a full business plan that would lead me to clarity in my mission, vision, objectives and eventual aspirations. 

I set out to carefully write and develop every phase of my plan. The first thing I thought of was Me and my Team. To launch a new venture successfully, you have to be the right sort of person, your business idea must be right for the market, and your timing must be spot on.

The world of business failures is full of products that are ahead of their time. The entrepreneur is frequently seen as someone who is always bursting with new ideas, who is highly enthusiastic, hyperactive and insatiably curious, but the more you try to create a picture of the typical entrepreneur, the more elusive he or she becomes. 

Peter Drucker, the international business guru, captured the problem clearly with this description:

“ Some are eccentric, others painfully correct conformists, some are fat and some are lean; some are worriers, some relaxed; some drink quite heavily, others are totally abstained, some are men of great charm and warmth, some have no more personality than a frozen mackerel.” 

Show’s Objectives:

1. Description of your business.
2. You and your team.

Characteristics of an entrepreneur: 

1. The right stuff.
2. Self-confident all-rounder
3. Resilient.
4. Innovative skills 
5. Results oriented.
6. Professional risk taker.
7. Having total commitment.

1. Checking out your entrepreneurial skills
2. Building the team.
3. Your business name.

Key issues:

1. How did you arrive at your business idea?
2. What is your business name and why did you choose it?
3. What experience and skills do you have that are particularly relevant to this venture?
4. Who else will be working with you and what relevant experience and skills do they have?
5. If your business is already trading write a brief summary of financial and marketing results and achievements to date, and reflect upon it.

What you need to know:

The high failure rate shows that small businesses are faced with many dangers. An essential characteristic of someone starting a business is a willingness to make decisions and to take risks. This does not mean gambling on hunches. It means carefully calculating the odds and deciding which risks to take and when to take them.

You will need complete faith in your idea. How else will you convince all the doubters you are bound to meet That it is a worthwhile venture? You will also need single-mindedness, energy and a lot of hard work to get things started; working 18-hours days is not uncommon. This can put a strain on other relationships particularly within your family, so they too have become involved and committed if you are to succeed. 


Previous episode: Episode P4.10.3– How to write a business plan?

Next Episode: Episode P4.12.3— how to write a competitive business strategy?

By Sadika Kebbi 

If you would like to know more about your host, or get in touch check the links below:

https://www.youtube.com/watch?v=ee6JrASKiD0
https://www.facebook.com/sadika.kebbi
https://www.facebook.com/kebbisadika/
https://www.facebook.com/be.human.2017/?ref=bookmarks
https://www.instagram.com/skbeinghuman/
https://www.instagram.com/kon2ensan/
https://www.linkedin.com/in/sadika-kebbi-a424a51a/

https://www.amazon.com/Temptations-Flesh-Madame-Bovary-Awakening/dp/3844326278/ref=sr_1_3?dchild=1&keywords=sadika+kebbi&qid=1604905871&s=books&sr=1-3

https://www.amazon.com/Hidden-Face-Scheherazade-Stories-Behind/dp/1733077502/ref=sr_1_1?dchild=1&keywords=sadika+kebbi&qid=1604905871&s=books&sr=1-1

​