DEVELOPING YOUR DOWNLINE'S SKILLS; YOURS AND THEIRS - WILLIAM EASTMAN

Introduction
One theme consistent in Season 3 is the station's becoming your CGO - Chief Growth Officer for Hire, the underlying role of the Network. All of my shows: Growth Community, Building in Front of You, Your MLM Empire, Economics for Owners, the Self Managing Organization, and Creating a Consulting Business - everything centers on how to use the IBGR Network for business success. 

​Our relationship with the listening audience of entrepreneurs and owners: 

• Provide INSIGHTS that are useful
• Provide TOOLS that work
• Provide RESOURCES that saves time and money
• Make a FINANCIAL impact on the business 

That is what is meant by Looking at IBGR as your CGO - your virtual Chief Growth Officer.

Last week we tackled "Key Roles for Building a MLM Empire". This week shifts the conversation to building your downline and what skills you and your candidates need to make this work.

LISTEN > ENGAGE > APPLY

Objectives - The WHY
All businesses, and MLM is no exception, is based on just a few simple principles: (1) what do we make or deliver, (2) how do we sell the offer, (3) how do we make money, (4) how do we scale it.

Today's show will directly address selling the offer and scaling.
 
Key Issues - Owner Perspective:​

1. How do I find candidates?
2. How do I screen, select & onboard candidates?
3. How do I build their business as an extension of mine?

What You Need to Know - The WHAT​

• Entrepreneurial Mindset - Hire
• People Skills - Hire & Train
• MLM Knowledge - Train
• Open to Learn -Hire
• Self Disciplined - Hire

​
What You Need to Do​​ - The HOW

1. Finding Candidates
2. Screen #1: The BEI  - Behavioral Event Interview
   1. Most Positive Experience - Why Was That A Positive Experience and What Did You Learn?
   2. Most Negative Experience - Why Was That A Negative Experience and What Did You Learn?
3. Screen #2: Training on the MLM Business
   1. Practices of the most successful organizations
   2. Habits of the most successful people
4. Onboarding: Training on Your MLM Business
   1. Your Vision, Mission, and Values
   2. How the compensation System works
   3. Theoretical Best Day - creating a work schedule
5. Establishing Their Business
   1. Metrics
      1. Frequency of Purchases - share of wallet
      2. Hours per Week in the Role - plan for increasing time until 100%
      3. Frequency of Interaction - how often and the nature of the interaction between Upline & downline
      4. Time Distribution between Direct Selling & Building a Downline
   2. Calibrating Calendars
      1. Your discipline becomes their job demands

​
We are your single, one stop source for business success, period, end of story.

1. ​Listen to the MLM Series 
2. JOIN the Community of Commerce - A Network of Entrepreneurs for Entrepreneurs
3. Show Up Next week

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.

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