DISCIPLINE #8: YOUR OFFER AS A FUTURE COMPETITIVE ADVANTAGE - WILLIAM EASTMAN

Today's Show focuses on Part 2 of 3 on how to create a New Competitive Advantage while the competition is copying your current offer. Next week we will cover the remaining element of the Future Competitive Advantage story - Your Business Model.

​PROFIT RADIO - "A Network of Entrepreneurs for Entrepreneurs"

Introduction
​We introduced the 5.15.80 Model at the beginning of the Season. It was a combination of research into small business performance and our practical experience from the last 2 decades. You could go to any area around the global with a market based economy and randomly select 1,000 companies, here is the distribution you would find: 5% or 50 companies that own their markets, 15% or 150 companies that are making money, and 80% or 800 companies that are barely surviving.

This series is about how to move from one level up and our concern in this series is the 5%, not how you get here which which is covered in the 15% series; the focus now is how to SUSTAIN your market domination.

LISTEN > ENGAGE > APPLY

Show Objectives
Today we start Discipline 5 of the 9. As we covered in previous shows each discipline is present in 3 parts. Today our focus is on how to overhaul, not upgrade your Offer (products & services you sell) to once again reinvent the market. Next week is how to combine last week on overhauling how you do business with this week on what you sell into a new or improved business model.

Key Issues - Owner Perspective:

1. How do I overhaul or rethink what we sell?
2. What impact does that have on how we do business and our business model?

What You Need to Know

• EPISODE E6.004 IDENTIFICATION OF NEW CAPABILITIES, MARKETS, AND OFFER (Market Intel)
• EPISODE B4.007 INDUSTRY LEADER AT FAST LAUNCH OF PRODUCTS AND SERVICES (Market Leadership / Market Domination)
• EPISODE B4.002: INTEGRATING AGILE AND LEAN - AGILEAN TECHNIQUES FOR GROWTH (What is Agile, What is Lean, What is Agilean)
• EPISODE B6.003 AGILE PROJECT MANAGEMENT - PART 1 CHARTERING & PLANNING (Setting Up the Project & Gaining Commitment)
• EPISODE B6.005 AGILE PROJECT MANAGEMENT - PART 2 THE AGILE CYCLE (Building the Action Plan)​
• EPISODE B6.006 AGILE PROJECT MANAGEMENT - PART 3 PROJECT PLANNING, ROAD MAPS, & SPRINT PLANNING (Finishing the Action Plan)
• EPISODE B6.007 AGILE PROJECT MANAGEMENT - PART 4 DAILY MEETINGS (HUDDLES) & REVIEWS (The Day To Day)

What You Need to Do

1. Follow the 5.15.80 Series all season.​
2. Start your day with the best Global BUSINESS NEWS
3. JOIN the IBGR Community
4. DOWNLOAD the IBGR Growth App
5. RESEARCH anything related to Starting, growing, or Exiting a business on the IBGR Network

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Next Week - Part 3: Discipline 8 of 5.15.80: Your Business Model

We are your single, one stop source for business success, period, end of story.

Make sure you leave some thoughts in the comment section below. I am interested in continuing the conversation.