Discover Your Natural Referral Partners & Build Your Strategic Referral Team - Steve Sweeney

Steve Sweeney - "The Referral Guy"


Introduction
Strategic Referral Teams are the pinnacle referral marketing experience for business owners and salespeople. Being part of these highly functioning teams removes the need to sell yourself (others are doing it for you!) and allows you to turn your great reputation into great referrals.
Since…

Word-of-mouth referrals play a part in 80% of all B2B and B2C deals*
…it pays to have the best opportunity to attract referrals.
So let’s get you on your way!

Show Objectives
To advise listeners on how their natural referral partners can become their SRT members and – 

• How to form SRTs,
• The relationship between your Target Market and your Natural Referral Partners,
• Managing & Training elements of SRTs.

Key Benefits of Strategic Referral Teams

• Stops you selling yourself.
• Word-of-mouth referrals enable your reputation to meet. your potential clients before you do.
• Being part of a business community with a specific focus.
• Education and training if you choose.
• Produce your own results.
• Exclusive marketing rights for your business in your SRT.

What You Need to Know 

• The Referral Process (Last Week’s Show.)
• How to quickly build your credibility with your SRT.
• How to build your own Referral Synopsis document.
• How to use the Referral Tools.
• How to attract referrals for yourself and generate them for others.
• How to give 2 different types of presentations – 
  • Customer-Attracting Presentations
  • Referral Partner Presentations

What Your Need to Do

• Contact Steve at info@referralacademy.com.au to be certain you are across the process and fees for building your own SRT.
• Understand the importance of SRT training and management for getting results.

Previous Show
Use the Referral Process to Build Your Business
There is a 3-step process for attracting referrals.

• Get Noticed
• Build Your Tribe
• Attract Referrals

This episode concentrated on the ins and outs of this process so listeners could fully understand the various elements that determine success in referral marketing.

Be sure to listen to the podcast and make contact if you have any questions.

Next Show
What makes a Referral Group Productive?
Referral groups come in various shapes and sizes, yet some recurring themes emerge in the successful ones.

From presidents and agendas to expectations and standards, this show will delve into what makes referral group productive for members so you can work out if one is right for you.

Your Host and Resource
Hey, I’m Steve Sweeney… The Referral Guy.

Being a Specialist Referral Marketing Trainer provides me with wonderful opportunities to help business owners attract more business by referral. This is one of the most cost-effective methods of marketing as it relies 100% on the quality of relationships you have with people in your network. Once trained, your skills last a lifetime and continue to pay dividends.

The Australian Referral Training Academy (ARTA) exists to teach business owners and sales professionals the art and science of attracting referrals and helps them build their own Strategic Referral Teams (SRT)

Shoot me an email if you’d like to learn more info@referralacademy.com.au


*Source – review42.com/referral-marketing-statistics