Gaby Awad - “Buying Customers”
S4 Episode 9: E-Zine Your Newsletter
My name is Gaby Awad AKA The Coach on Wheels (you have to watch my YouTube channel to know why 😉), and I am your host for the BUYING CUSTOMERS radio show 🔥🔥🔥
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In this “Buying Customers” Episode 9 of Season 4, we are going to talk about E-Zine Your Newsletter to Contribute in building Customer Loyalty. So we are going to talk about the strategies to plan, build, and deliver your electronic newsletter…
Once we finish our talk today, you should be able to know exactly what, who, how, and why by putting together a newsletter that creates an impact and keeps your reader wanting more. More importantly, you’ll have an aide memoire to develop strategies to choose from while preparing for your newsletter success. We will discuss ‘The 7 Steps To Creating A Successful Newsletter’ and provide you with an action plan to do so.
A newsletter is not something new. All businesses have it… some do it monthly and others quarterly. However, today people are not reading enough and when they see Newsletter in their mailbox they immediately delete it. This is because businesses abused it and used it as a platform to voice their achievements and / or just for selling.
If you can increase the opening rate of your newsletter by letting people know that it is all about them, value, value and value every time you publish your newsletter then they might consider you as a business of value adding value to your customers.
See I believe in Value First. Value in everything you do. Value while networking, value while selling, value when serving, value after the sale, and value in earning referrals.
What You Need to Know
As you probably know, to get a new customer, you need to invest money in marketing. This means that you have an acquisition cost for each new customer. Your acquisition cost is determined by how much your marketing costs are, divided by how many customers it brings into your business.
Once you’ve calculated this figure you can then work out how many times each customer needs to purchase from you before they become profitable. In the average business this will mean selling to them 2.5 times before you begin to make a profit.
We talked about acquisition cost and lifetime value in season 3. Just go to https://www.goodsession.me and listen to the podcasts.
The 7 Steps To Creating A Successful Newsletter
Step 1. Who (Are Your Target Audience)?
Step 2. Where (To send your newsletter)?
Step 3. What (Do You Need To Say)?
Step 4. How (to write your newsletter) and what you should be talking about
Step 5. How Big (Should Your Newsletter Be)?
Step 6. How Often (To Run Your Newsletters)
Step 7. What Else (Do You Need To Think About)? And what you shouldn’t be doing?
What You Need to Do
Ask yourself the following questions:
Next move to brainstorming your e-zine content. Here are some ideas about what your e-zine might contain:
Next move to selecting the right piece of software or Marketing CRM that you and your team will be using to disseminate your e-zine. While at it make sure you select an automation system with minimum benefits as:
Jeffery Gitomer said “"You don't earn loyalty in a day. You earn loyalty day-by-day."
Are you delivering a content of value to your customers, suspects, and prospect or just hoping they become loyal? A newsletter is a tool in many In your lead nurturing toolbox. Plan for it and use it properly. It will eventually open wallets for you but be patient and trust the nurturing process.
Written by Gaby Awad
As a Business and Executive Coach, Gaby helps business owners, leaders, and teams grow and achieve their goals through alignment, business re-education, coaching, and mentoring. He has more than 25 years of experience in executive positions and transforming businesses.
Currently, he is the Franchise Owner of ActionCOACH in Lebanon and in this position he also coaches Business Owners, CEOs and other top level executives. Gaby hold international accreditations as certified coach from ActionCOACH, Marshall Goldsmith, The John Maxwell Team, and Jeffrey Gitomer Sales Academy. Gaby is also the founder of Good Session Coaching, an online learning platform for executives and business professionals where leaders can go through self-paced learning.
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