Earn the Ask with Angela Chaney Episode 2: Using Engagement Equity to Identify Your Target Market and Hone Your Message

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Introduction‌ ‌
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So glad you took the time to download my show notes for episode 2, Season 4 of Earn the Ask! I’m excited to get a little deeper into the EE philosophy and how you can use the power players to enhance your success.
 
My Social Media Links
 
Please connect with me and say hi! It’s my goal to give plenty of value (deposits!) via my social media channels and I’d love for you all to be a part of my groups.
 
LinkedIn: https://www.linkedin.com/in/angela-chaney-a401ba7/
Twitter: @AngelaChaney33
Facebook: Angela Chaney-Engagement Equity
Private Engagement Equity Facebook Group: https://www.facebook.com/groups/405529950468135
 
Book Suggestions from This Episode
 
Engagement Equity: Earn the Ask by Angela Chaney
The House on Pooh Corner by A.A. Milne
Team of Rivals by Doris Kearns Goodwin
Curious: The Desire to Know and Why Your Future Depends On It by Ian Leslie 
A Curious Mind: The Secret to a Bigger Life by Brian Grazer 
 
 Resources from This Episode
 
We’re Not Really Strangers 
 
 
Segment 1: Why It’s Important to Identify Your Target Market  
 

1. When You Market to Everyone, You Market to No One  
2. Your Customers Want to Feel Like Individuals
3. You Need to Know Your Target to Hone Your Message
4. You Can More Easily Be Flexible When You Have a Target Market

 
Segment 2: Power Players: Curiosity and Listening 
 

1. Curiosity is the Key to an Interesting and Engaged Life

• Ask questions and listen to the answers.
• When you are curious, you learn more and retain information better.
• Your target audience will tell you exactly what to do if you ask the right questions.
• To be more curious, hang out with other curious people, be open to change and the unexpected, and read outside your comfort zone.

1. Listening –TRULY listening—is the Best Way to Connect

• Many think they are good listeners but most people feel others don’t listen to them.
• What we really do when we appear to be listening.
• There is no curiosity without listening and vice versa.
• When you listen, you become interesting by being interested.

 
Segment 3: Using Curiosity and Listening to Identify Your Target Market and Hone Your Message
 

1. Using Curiosity

• Ask questions to identify target (social media, in your networking circles, do research, send out surveys, etc.)
• Once you get answers, ask more questions

1. Using Listening

• You can’t be curious without listening.
• Give space.
• Pause.
• Listen to the right people.

 
 
Segment 4: How to Continue to be Flexible and Enhance Your Market and Message
 

1. Don’t get married to one target.
2. Keep listening and keep being curious to see how your target or their needs are changing.
3. As your product or service grows, your target may change.
4. Never stop listening or being curious.

 
Shows‌ ‌
 
Previous:‌ ‌‌Episode‌ ‌1: Intro to Engagement Equity
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Next:‌ ‌‌Episode‌ 3: Season 4  Guest Interview with Charlotte Purvis, author of Customer Communication Formula
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Written‌ ‌by‌ ‌Angela Chaney
 
Want to learn more about me or Pixel Fire Marketing, my online marketing agency based in Omaha, NE? Visit PixelFireMarketing.com or follow us on Facebook, Instagram, Twitter, or LinkedIn! I would also love for you to connect with me on LinkedIn. Shoot me a request and mention you listened to my show. 
 
Listen to my podcast of all past shows wherever you listen to your other favorite podcasts! Please listen, rate, and subscribe. 

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