End of Season Wrap Up - sTEVE sWEENEY

The Referral Guy

S4 Episode 13

Episode Title – End of Season Wrap Up

Introduction
This show is a culmination of the second half of the season. 
If you need to study for an exam on referral marketing, listen to this one!

Show Objectives
To highlight the most important elements of the second half of season 4. There will be loads of great reminders for students of referral marketing packed into this show. It may serve as – 

• a reminder of the season so far
• an indicator of the podcasts you’d like to listen to for further information on the various topics.

What You Need to Know 

From Show 8 – Conduct Persuasive Prospect Meetings

• Get your Digital Presence sorted
  • Socials
  • Website
• Don’t Sell Yourself in the Meeting.
• Two ears. One mouth!

From Show 9 – 10 Tips to Improve Member Retention

• Teach the members to generate referrals.
• Set expectations in the interview.
• Training. Training. Training.

From Show 10 – Be in Someone Else’s Story

• Pass an unexpected referral.
• Introduce them to someone helpful.
• Under promise. Over deliver.

​From Show 11 – Let’s Talk Behavioural Styles and Referrals

• Go-getters – Get to the point, don’t distract them.
• Promoters – Listen to their stories, don’t bore them.
• Nurturers – Put team over individuals, emotions over facts.
• Examiners – Come armed with facts, ask questions about their facts.

From Show 12 – Your Referral Group Needs an Effective Agenda

• Determine the needs of the group
• Marry the agenda to the needs
• Don’t copy another organisation’s agenda
• Build some flexibility into your agenda for the changing face of the group.

What You Need to Do
As always, the power in these steps is in how they are carried out and why they are important. 

If in doubt about these points, refer to the applicable show notes for the episodes mentioned.

Alternatively, contact Steve at info@referralacademy.com.au 
Then get ready to put your new knowledge into action!

Previous Show

Your Referral Group Needs an Effective Agenda
This show covered over a dozen different tips to take into consideration when formulating your group’s agenda.
Agendas are critical to the success of referral groups. Ensure you know what you’re trying to achieve with your group and don’t simply follow an existing agenda without understanding what it’s all about. This is a big mistake as it may not be working for the other organisation!

Next Show – Next Season!!

Beginning Your Own Strategic Referral Team
Ever thought about what it would be like to be surrounded by a group of fellow business owners who are trained to generate business for each other?

It’s powerful stuff. 

Business, teamwork, education, camaraderie, strategy and referral planning sessions are what sets these groups apart from all others. Your meetings have one purpose – to generate business for the members.

If you want to learn the secrets of putting together your team, this show is for you.

Your Host and Resource
Hey, I’m Steve Sweeney… The Referral Guy.

The Australian Referral Training Academy (ARTA) exists to teach business owners and sales professionals the art and science of attracting referrals and helps them build their own Strategic Referral Teams (SRT)

Here’s a recent comment from a business owner who attended a training session I ran…

“Steve’s experience and advice are an integral part not only to the growth of my business but to the growth of my client’s businesses as well.  His engaging and charismatic approach to referral marketing lifts you to take action and improve your business.  I have learnt a great deal from Steve in the short time I have been working with him and I will continue to engage him and refer him to my clients if they require additional strategies to effectively grow their business.”
Darren Xerri, Your Business First.

Shoot me an email if you’d like to learn more info@referralacademy.com.au