Engage with Social Media - Angela Chaney

Angela Chaney - "Earn the Ask"

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​Introduction

Hi listeners!! So excited you decided to tune in to my show this week and check out my show notes! As I’ve explained on my other shows, Pixel Fire Marketing is an online marketing agency that focuses on website development and social media marketing. So this week’s topic is a lot of fun for me. We’re talking all about social media and how to use it to engage your customers. 

Show Objectives

WHY You Need to Use Social Media to Market Your Business

• Your consumers are on social media and it influences their decisions. 

 

• Articles referenced during the show:

https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
https://squareup.com/us/en/townsquare/people-discover-new-businesses-on-facebook-more-than-any-other-channel

• Social media for your business is not about YOU, it’s about YOUR CUSTOMERS.
• Basic social media marketing is free.
• You can keep customers up to date.
• Being active on social media shows you care.​

Key Issues

• Choosing the right platform: where are your customers? How many platforms can you handle?
• Socially listen first.
• Set yourself up for success by creating a good profile/business page.
• Choose the right person/people to manage it.

What You Need to Do (Using EE to Make Deposits)

• 80% of posts should GIVE VALUE (deposits, jabs).
• These are in the form of memes, links, DIYs, jokes, inspirational quotes, etc.
• Scheduling is key.
• I gave two examples of client calendars. Do you want to see them? I’m happy to email them! Send an email to angela@pixelfiremarketing.com.

What You Need to Do (Using EE to Make Asks)

• Using ads to make the ask (right cross).
• Hire someone familiar with Facebook ad campaigns for the most success.
• When using posts to make asks, they should be softer sells.
• The goal is ALWAYS to get them off the platform and TO your website.
• How to use automation wisely.

DON’T FORGET! The Engagement Equity: Earn the Ask book is now available on Amazon! Purchase today at this link. 

Shows
Previous: Episode 3: Choosing Your Target Market 

Next: Episode 5: Build Relationships That Last 

Written by Angela Chaney 

Angela is the co-owner and content manager for Pixel Fire Marketing, an Omaha-based online marketing agency. Need a new website, social media management, or an effective CRM to manage your clients? Reach out today at PixelFireMarketing.com!

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