Engage with Social Media - Angela Chaney

Episode 3: Engage with Social Media 

IBGR -ReImagine Your Business. Everything a business owner needs to start, grow or exit a business. Come grow with us.

Introduction

Thank you for downloading my show notes on Using Engagement Equity in Online Marketing. I’m excited to talk to you about how you can use platforms like Facebook, Instagram, and LinkedIn to give value to your target market and deepen your relationship with prospects and clients. 

Segment 1:

WHY You Need to Use Social Media to Market Your Business

• Your ideal clients are on social media and it influences their decisions. 

 

• Articles referenced during the show:

https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/
https://squareup.com/us/en/townsquare/people-discover-new-businesses-on-facebook-more-than-any-other-channel

• Social media for your business is not about YOU, it’s about YOUR CUSTOMERS.
• Basic social media marketing is free.
• You can keep customers up to date.
• Being active on social media shows you care.​

Segment 2: Setting up Your Social Media

• Choosing the right platform: where are your customers? How many platforms can you handle?
• Socially listen first.
• Set yourself up for success by creating a good profile/business page.
• Choose the right person/people to manage it.

Segment 3: Using EE to Make Deposits

• 80% of posts should GIVE VALUE (deposits, jabs).
• These are in the form of memes, links, DIYs, jokes, inspirational quotes, etc.
• Scheduling is key.
• Sample Social media calendar 

Segment 4: Using EE to Make Asks

• Using ads to make the ask (right cross).
• Hire someone familiar with Facebook ad campaigns for the most success.
• When using posts to make asks, they should be softer sells.
• The goal is ALWAYS to get them off the platform and TO your website.
• How to use automation wisely.

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Shows
Previous: Episode 2: Special Guest Brandon Souba  

Next: Episode 4: Special Guest Trish Cody 

Written by Angela Chaney 

Angela is the co-owner and content manager for Pixel Fire Marketing, an Omaha-based online marketing agency. Need a new website, social media management, or an effective CRM to manage your clients? Reach out today at PixelFireMarketing.com!