Episode A.001 The Owners Dream

We are finally here - LIVE Broadcasts with Show Notes. This starts the series on Strategy or "CREATE IT!" I like that characterization because many business owners think this is something for  larger companies or just jumping hoops for the bank. Although that is true it subtracts from its true benefit - turning your dream into a reality.

Your Dream
Something that we hope, long, or are ambitious for, usually something difficult to attain or far removed from present circumstances; all entrepreneurs start with an business idea or business dream of a future state, the challenge becomes how to transform a dream into reality; it is the American dream to have unlimited wealth – to dream big; it answers the fundamental questions of:

• Why did you get into business? 
• Why did you leave a comfortable job? 
• Why did you take on all the risk and stress by gambling on yourself?

Your Philosophy
The next stake to put into the ground is how do you intend to run it. Most of us have experienced the good and bad of business from the employee perspective. What is your philosophy for running a great business?

Philosophy is a precept, or set of precepts, beliefs, principles, or aims, underlying somebody’s practice or conduct; creating a business entity is more than making money, most entrepreneurs are trying to make a statement about themselves as expressed in the DNA of their company; it answers the questions of:

• What are you about? 
• How do you intend to run the business? 
• How is it going to make a difference?

We are going to build on this foundation during Strategy Episode A.002 and later today in the Owner as Executive swim lane - Episode E.001.

If you have any questions send it over by email or comment at the bottom of the page; email: programming@ibgr.network