Episode A.003 The Dream Becomes an Organization

Vision: the ability to anticipate possible future events and developments; known as a vision statement, mission vision, or business vision; the dream and operational philosophy needs to be converted into business language by creating a vivid mental image of the future, written in present tense as if it has been achieved, that conveys ​

• WHAT the business has achieved and WHY.  This is an expressed business goal based upon the founders dream and philosophy.

Mission: a formal document that states the aims of a company or organization; known as a mission statement, company mission statement, or mission vision; it is based on achieving the business vision. 

• What does the company DO for WHOM and WHEN? (all stakeholders that are appropriate: society, customers, the profession, employees, investors, etc.).

Values: the central or most important part of something; known as cultural values, organizational values, work values, or corporate values; like a country, every company develops its own culture based on espoused values. The intent is to define  acceptable and out of bound behaviors. Given achieving the businesses vision and mission - 

• HOW was it accomplished? 
• What is in-bounds?
• What is out of bounds?

Values provide a set of operating boundaries that constrain how results are achieved. Most businesses create around this core elements:

• Customer Based – the customers experience
• Process Based – the functionality and quality of products and services
• Employee Based – the employees experience
• Financially Based – financial goals and how decisions are made

​What is right for your Vision, Mission, and Offer?