Based on yesterday's Episode A.007 it is time to begin defining the market and your offer(s). It is not the final pass, just putting a stake in the ground for testing - is this the right approach for this market? It will be visited again before allocating resources and implementing.
Special Note: many times you cannot answer these questions with validated information, that requires assumptions to fill in the holes. Answer each to the best of your ability and make part of the first sales attempt an opportunity to replace the assumptions.
Conduct or Gather Market Research
Analyze Sales Opportunities
new choice for BUSINESS SEARCH
All IBGR Shows Notes are available for download