Episode A.014 Converting Goals Into Business Objectives

STRATEGIC INITIATIVES

Intention	Measures	Targets	Goals
A description of the end result required over a specified period of time,	how the end result will be measured,	and ​describe the success level.	​a list potential business goals required to achieve the desired result.
S1. IBGR is the Number 1 global source for business owners providing tools for small business growth by the end of the 2020	with .1% of global (English as a first language) business owners in the audience	spending 2 hours a week listening to live shows or podcasts.	​+ Build a Subscription Base.  + Provide Basic Tools to Subscribers.  + Build A Community of Users.

GOALS

Intention	Measures	Targets	Objectives
A description of the end result required over a specified period of time,	how the end result will be measured,	and ​describe the success level.	A  list potential business objectives required to achieve the desired result.
1.1 IBGR will build a subscriber base (both free and fee) of small business owners by the end of 2020	with the balance of communication between IBGR and subscribers	at 50% (45-55%) between outreach and requests, and 20% of subscribers for fee.	+ Create a Membership Site (standalone or extension of current website),  ​+ Build a Survey Engine to Solicit Programming Topics.

OBJECTIVES

Intention	Measures	​Targets
A description of the activity required over a specified period of time,	how the activity will be measured,	and ​describe the success level.
1.1.1 IBGR will build a membership site (standalone or extension of current website) for small business owners by the end of QTR2	that creates programming for QTR3	with 20% of members responding to a survey.
1.1.2

Composite

Initiatives	Goals	Objectives
Initiative 1.0	Goal 1.1	Objective 1.1.1
	​Goal 1.1	Objective 1.1.2
	Goal 1.2	Objective 1.2.1
	​Goal 1.2	Objective 1.2.2
Initiative 2.0	Goal 2.1	Objective 2.1.1

Next Show: ​A.015 Determining Activities Based On Objectives