We are introducing a new format to our Show Notes and Broadcasts. We received feedback our podcasts are too long (average 26 minutes). The shows have been restructured into 13 minute segments - each with a specific objective. Segment 1: What the show will cover and why it is important. Segment 2: What do you need to know to take action. Segment 3: How do you apply it and the tools available, and Segment 4: Tips and Insights from our experience. Thanx for the Feedback and keep it coming.
What are Today's Topics & Why is it Important?
The goal of today's show is to contrast the role of fear in a covid/post-covid world. Given there is a good chance for a brief recovery through the end of the year, how do you address the customer's fears? The underlying premise is that most buying decisions are emotional and logic is used after the fact to justify the decision.
Topic: the difference between selling when fear is the overriding emotion.
Knowledge to Take Action
Issues: Difference on emotional buying in normal conditions:
How fear affects decision process in the current environment:
What You Need to Do
Reassess your Brand Personality. In our Show C.009 Brand Personality, we covered the following 5 major attributes of powerful brands - where is yours and how does it fit the present environment?
Changing your brand imagine is difficult and dangerous. If you haven't performed this key function, now is the time examine what personality you want to portray. If you already have a brand how can you upgrade and refine to fit the new selling environment?
Next Show: Is Your Offer Still Viable?
new choice for BUSINESS SEARCH
All IBGR Shows Notes are available for download