Episode A.022 Marketing & Sales Element

Introduction
This week we continue our focus on the post pandemic re-opening of business. Other than dealing with customer and employee fears, there is nothing different or special about today's show except urgency. Unlike other expansions at the end of a contraction, this was not a structural - it was imposed. Normally a contraction (recession) is a result of over supply and decreasing demand awaiting a unplanned event to prick the bubble. In this case the demand still exists with diminished supply and we have sufficient information to predict the beginning of an expansion. The purpose of IBGR programming this month is to prepare the entrepreneur for the turnaround. it will require acting with urgency over the next 4 months.
​
Show Objectives
Best Practices
A best practice is a method or technique that has been generally accepted as superior to any alternatives because it produces results that are superior to those achieved by other means or because it has become a standard way of doing things, e.g., a standard way of complying with legal or ethical requirements.

What You Need to Know
​Vision, Mission, Values

• Unique Message
• Positive Impact
• Clarity of Purpose
• Embraced Values

Brand & Strategy

• Make the Rules
• Anticipate Change
• Win Most Profitable Customers
• Pride in Customers

Systems & Processes

• Best Supplier & Delivery Partners
• Use of Technology
• Develop Capacity
• Integrated Goals & Objectives
• Access to Information
• Internal Service
• Common Objectives (Customers)
• Policies for Service
• Processes Under Control (Lean)
• Build Right First Time
• High Margins
• Flexible Production

Customers (Past, Present, Future)

• Feel Valued (Customers)
• Impact Competitive Advantage (B2B) & Lifestyle (B2C)
• Plus 1 Experiences
• Balance New & Existing Customers
• Superior Value

What You Need to Do
Integrate Best Practices into Your Operational Plan

1. Unique Message
2. Positive Impact
3. Clarity of Purpose
4. Embraced Values
5. Anticipate Change
6. Pride in Customers
7. Use of Technology
8. Develop Capacity
9. Integrated Goals & Objectives
10. Access to Information
11. Common Objectives (Customers)
12. Processes Under Control (Lean)
13. Build Right First Time
14. Feel Valued (Customers)
15. Impact Competitive Advantage (B2B) & Lifestyle (B2C)
16. Plus 1 Experiences
17. Superior Value

​
Next Show: Episode A.023 People Element