This week we are continuing our series on Plan - Budget - Action. Regardless of your global location, the world's economy is coming out of the forced shutdown and will experienced a V Shaped (quick contraction followed by a quick expansion) Recovery during the 3RD Quarter (July - August). The goal of IBGR's Programming is to get you ready to claw back as much of your lost revenue as possible.
Think of a website like a building you are inviting customers to visit. How would you shape the external and internal appearance of the building and once inside, what is the experience for doing business with you?
This is no different. You have a building that needs to be be clean and attractive with signage so people know who you are when driving by. It is easily found on maps and if it is out of the way, how to make it a destination?
The same issues confront your website. How do you make it a destination? What is your signage? How do you make it easily found? How do make it attractive so it draws in future customers? That is the focus of today's show.
What You Need to Know
What You Need to Do (SDC)
Next Show: A.027 Email Budget
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All IBGR Shows Notes are available for download