Episode A.026 Your Website Is Your Brand

Introduction
​This week we are continuing our series on Plan - Budget - Action. Regardless of your global location, the world's economy is coming out of the forced shutdown and will experienced a V Shaped (quick contraction followed by a quick expansion) Recovery during the 3RD Quarter (July - August). The goal of IBGR's Programming is to get you ready to claw back as much of your lost revenue as possible.
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Show Objectives
Think of a website like a building you are inviting customers to visit. How would you shape the external and internal appearance of the building and once inside, what is the experience for doing business with you?

This is no different. You have a building that needs to be be clean and attractive with signage so people know who you are when driving by. It is easily found on maps and if it is out of the way, how to make it a destination?

The same issues confront your website. How do you make it a destination? What is your signage? How do you make it easily found? How do make it attractive so it draws in future customers? That is the focus of today's show.
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What You Need to Know

• 3D Branding
• Meta Tags & Keywords
• Website Platforms
• Online Econosphere

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What You Need to Do (SDC)
Search

• Keywords & Meta Tags
• Crawling & Indexing
• Page & Content Optimization
• Website Promotion
• Analytics & Tracking

Design

• Based on Navigation Map - Plot How You Want Them To Navigate
• CTA's (Call To Action) - Use the Website for Marketing or Sales
• User Friendly - Fits Audience
• Quick Load Time - Mobile Enabled
• Site Map in Footer - Better Search Results
• Maximum 3 Levels - Better Search Results
• Chat Box - Real-Time Interaction, Linked to CRM

Content

1. Home Page: Company Brand
2. About Us Page: Company Brand, Owner Brand
3. The Team Page: Owner Brand
4. Products & Services Pages: Product & Service Brands
5. Blog: Publishing Schedule linked to Social Media
6. Shop: Products & Services Brand
7. Contact Us: 

Next Show: A.027 Email Budget