This week we are continuing our series on Plan - Budget - Action. Regardless of your global location, the world's economy is coming out of the forced shutdown and will experienced a V Shaped (quick contraction followed by a quick expansion) Recovery during the 3RD Quarter (July - August). The goal of IBGR's Programming is to get you ready to claw back as much of your lost revenue as possible.
This show focuses on the bare bones of building an email campaign the mechanics behind it. You have an issue of lists, list curation, testing different emails/newsletters, and how much this will cost.
Also included is whether you should outsource parts of the campaign and which are the best candidates.
What You Need to Know
What You Need to Do
The following is a list of steps and costs we incurred from a previous email campaign. Some of the numbers have changed to make the math simple. Use this as a template but make it fit your situation.
Next Show: A.028 Social Media Budget
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