Episode A.030 A Virtual Revenue Model

Introduction
​This week we are concluding the emphasis on reopening fast and hard from the forced pandemic shutdown. The shows will cover how to generate revenue either directly or building the supportive infrastructure necessary. Next month (July 2020) we are shifting to building the best organization possible - the Agile Company.
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Show Objectives
​ Monetizing every aspect of the business - multiple revenue streams.

Although this conversation is usually tackled in the E Track - Ownership, not this week. I want to bring your thought process up the cone and away from running the business as it currently exists. In order to make my virtual argument work, let's use a traditional example.

You decide to buy your own building for storefront, do you buy just one building or a strip mall? What if you decided after analyzing your customers value chain (all the business they might need) you add an insurance agent, financial institution, outsourced HR provider, payroll processing, and a health club to the mall? What if your business customer could find everything they need for their business by coming to the mall instead of just visiting your store with a smaller offer?

​You going to spend time and money creating a website that will generate traffic for your offer, why not turn the website into a business in its own right?
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What You Need to Know

1. Creating Website Traffic 
2. Selling Products & Services
3. Selling Access to Your Traffic
4. Investing in Supportive Platforms

What You Need to Do
Creating Website Traffic (A.026)

• Search
• Design

Selling Your Products & Services (A.026)

• Content

Selling Access to Your Traffic

• Direct Contact with Advertizers
• Contextual Advertizing
• Outbound Links
• Teaser Advertizing
• Joining an Exchange
• Banner Advertizing
• CPA (Cost Per Action) Networks
• YouTube

Investing in Supportive Platforms

• Spin Parts of Your Offer Off to New Sites
• Place New Products & Services on New Site

Next Show: ​A.031 Sources of Online Revenue