This week we are concluding the emphasis on reopening fast and hard from the forced pandemic shutdown. The shows will cover how to generate revenue either directly or building the supportive infrastructure necessary. Next month (July 2020) we are shifting to building the best organization possible - the Agile Company.
This is going to be a very different show. We are taking a step back from a rather "do this, do that" conversation from Monday and Tuesday to let's discuss the bigger picture.
Picking up on my example of buying a mall instead of a building to house your business, let's take it to the logical end. What if you build the website side of the business with the intention of selling it instead of part of the business. Or even better what if you decided to spin-off the website into a new business entity? If this was a long-term goal would you run it differently?
The object of today's show on Revenue Building is to discuss a phased approach that will increase both sales of your offer and additional revenue with building long-term value for the business.
What You Need to Know
The conversation will start with segmenting your site into visitors current "buying interest" (thanx to marginhound for an excellent article on the topic) on 3 Factors:
These are strategic decisions that predate building a website. If you haven't thought it through, stop and put some brain muscle on it. Those decisions have a significant impact on the site you build and how it is managed.
What You Need to Do
Conversion Value by Site Type & Advertizing
Blogs: content based sites with regular stream of articles.
Buying (Sales) Funnel
Next Show: A.033 Selling Your Stuff - Product & Services
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