Episode A2.011 Culture Creation

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Introduction
A company's culture is a set of shared values, attitudes, goals and practices. By defining our startup culture we can begin to better support the employees, improve operations, support the working environment and make valued contributions.


Show Objectives
Many times first time startup founders have a difficult time defining their culture from the beginning as they do not pay much attention towards it, later this can have a detrimental effect on the business operations. 

I believe from the very beginning start to set up the culture you want your company to follow. You probably have an idea of what you know is important for your startup success. 

You need to identify the core values, the identity, growth strategy and communication for the culture to flourish. What you do not want is for your company to start creating its own culture which will happen if it is not defined and the type of employees you hire and their work practices and ethics will start to take the culture in a direction that you may not like. So setting those expectations from the start is important. 


Key Issues

1. Where does a culture come from?
2. What can a founding team do to make sure that startup culture is great
3. Why is it important to define your startup culture

What You Need to Do

1. Build a strong startup culture
   1. Establish company’s mission
   2. Define you core mission and values
   3. Communicate 
2. How to Maintain startup culture while scaling
   1. Leadership
   2. Hire the right fit
   3. Reward employees
   4. Evaluate your culture from time to time

Shows
Previous: Episode A2.010 Tools for Startups
Next: Episode A2.012 Summary of Season 2

Written by Raj Kapur

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