EPISODE A3.009 Financials for the Stage IV Plan

RESULTS RADIO..."Let's Grow Together"

Introduction
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Show Objectives - The Why
The Stage IV or Profits Plan is where you anticipate financial demands based on past performance plus your targeted growth rate.

Historically business growth falls into 3 categories: Normal, Fast, and Hyper. There is no way of knowing what will happen but given your metrics from Stage III, you should be able to project starting relationships - $1000 in marketing = $X in closed sales, etc.

Key Issues - Owner Perspective:

1. Targeted Growth?
   1. Normal Growth under 20% per year.
   2. Fast Growth @25% per year.
   3. Hyper Growth @40%+ per year.
2. Where are we in the Product(Service) Lifecycle?
3. What are the limits of self-financed growth?
4. What is the amount and frequency of Marketing Spend?
5. Past performance as future predictor - what are our starting numbers?

What You Need to Know - The What

• ​EPISODE A5.002 ANALYSIS OF STAGE IV PERFORMANCE
• EPISODE B4.003 OPERATIONS STAGE IV CAPACITY PLAN

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What You Need to Do​​ - The How

1. Build a spreadsheet for each potential scenario.
   1. Marketing to Sales - Normal, Fast, Hyper
   2. Sales to Production - Normal, Fast, Hyper
   3. Production to Delivery - Normal, Fast, Hyper
   4. Cash Flow Management - Normal, Fast, Hyper
2. Ensure your knowns (information that is verified) is isolated from the assumptions (unknowns with educated guesses or SWAG's).
3. Run the numbers for each scenario to identify potential ROI and Risks.
4. Identify how and whom is going to track the known information and update the spreadsheet
5. Identify how and whom is going to track the assumptions and update the spreadsheet.
6. What mechanism will be used to advise of information updates to the spreadsheet.
7. Whenever information is updated - rerun the numbers for each scenario.

Shows

• Previous: EPISODE A3.008 BUILDING THE TOTAL FINANCIAL PICTURE OF THE BUSINESS
• Next: EPISODE A3.010 Scenario Planning for Stage IV Growth Plan