Introduction
For the past six weeks we have discussed the steps we need to go through as we enter Stage 5 - the period where we maximize the value of the business to either sell or self fund. This is after a period of great revenue growth. We’ve reviewed contracts, reviewed processes at every level and optimized all elements for profitability. We have conducted a business valuation and now we are looking at how to maximize value without reducing prices in the future Have a great business week. Listen>Apply>Engage Show Objectives - The Why Customer acquisition vs customer monetization. How to optimize pricing and who should be involved. Key Issues - Owner Perspective:
What You Need to Know - The What 1. Customer Acquisition Cost (CAC) versus Customer Lifetime Value (LTV)
What You Need to Do - The How Companies that successfully use value based pricing. Shows
Written by Ellen McIlhenny - CFO Plus Services - www.cfoplusservices.com
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February 2021
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