Episode A5.008 Audit the business to identify how to increase revenue instead of reducing costs in the future
Lean thinking is increasingly being applied beyond the operations in many companies, there sometimes does seem to be some problems implementing to the sales and marketing teams. My guess is that there is a reluctance of sales managers to view what they do as ‘processes’, they are in the business of relationships. Lean is more for the operations end of the business. But when you think about it, the whole idea of providing value to the customer should be of the utmost concern to the sales and marketing team.
Have a great business week.
Lean techniques business owners can use to improve sales processes and increase revenues
Key Issues - Owner/Manager Perspective:
What You Need to Know
What You Need to Do
Written by Ellen McIlhenny - CFO Plus Services https://wwwcfoplusservices.com
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