MergedAnalytics Tracking Image - NoScript
International Business Growth Radio Network
  • WELCOME
    • CONTACT US
    • PRIVACY
  • RADIO
    • ON AIR NOW
    • LISTENER GUIDE
    • MEET THE TEAM >
      • NORTH AMERICA >
        • William Eastman
        • Donna Kunde
        • Londina Cruz
        • RJ Lewis
        • Monique McDonald
        • Survival Mode
        • Raj Kapur
        • Bob DiGiacomo
        • Crystal Y. Davis
        • Bill Kelly
        • WELCOME
        • Kasfia Rashid
        • David Wilson
        • James Bryant
        • Brandon Souba
        • Cedrick LaFleur
        • Clancy Clark
        • Damian Johnson
        • Scott Geller
        • Wendy Dickinson
        • Ralph Peterson
        • Michael Mitchell
        • Nicole Rankine
        • Ellen McIlhenny
        • Tracie Hines Lashley
        • Z Gen Entrepreneurship
      • AUSTRALASIA >
        • Sarita Johan
        • Steve Sweeney
        • Level-Up Your Marketing
        • Russell Colbourne
        • Simone Douglas
        • Rick Carter
      • SOUTH ASIA >
        • Jeremy Gray
        • Ajai Lal
        • Bijay Kumar Khandal
        • Lisa Askwith
        • Rashmeet Kaur
        • Meena Mac
        • Ramdas Shenoyy
      • PRIME MERIDIAN >
        • Ravin Papiah
        • Florin Lungu
        • Teena Ogbugoh
        • Sadika Kebbi
        • Arthie Moore-Robberts
        • Jan Robberts
        • Gaby Awad
        • Fady G. Bader
      • EXEC TEAM
    • JOIN THE TEAM >
      • BECOME A HOST
      • BE A SPONSOR
  • SHOP
    • DWY PACKAGES
    • HOST PACKAGES
    • ADVERTISING PACKAGES
    • IBGR MERCHANDISE
  • CONSULTING
    • PODCASTS
    • BUSINESS MAKER (DWY)
    • FRACTIONAL CONSULTANTS (DFY)
  • NEWS
    • E-NEWSPAPER
    • NEWS BLOG
    • NEWS PODCASTS
  • RESOURCES
    • START HERE
    • SHOW NOTES
    • GROWTH APP
    • FACEBOOK COMMUNITY
    • LINKEDIN COMMUNITY
    • EVENTS
IBGR.NETWORK

Show Notes

DOWNLOAD. LISTEN. ENGAGE.

Episode B.019 Upgrading Your Offer

5/6/2020

0 Comments

 
Picture
Author's Notes
We are introducing a new format to our Show Notes and Broadcasts. We received feedback our podcasts are too long (average 26 minutes). The shows have been restructured into 13 minute segments - each with a specific objective. Segment 1: What the show will cover and why it is important. Segment 2: What do you need to know to take action. Segment 3: How do you apply it and the tools available, and Segment 4: Tips and Insights from our experience. Thanx for the Feedback and keep it coming.

What are Today's Topics & Why is it Important?​
We have covered this topic from several view points - strategic and marketing. Now it is time to discuss the hard part - somebody has to create and build it. It doesn't matter if you are producing a product or delivering a service your concern is for 'manufacturability', in other words if marketing is right can we build or deliver this at the price point, quality, and with the features needed. This issue is no small thing and getting it right, both for a single product or service, or for a series of new products and services added to your offer - this is a major competitive advantage.

Knowledge to Take Action
It doesn't matter if you are doing this alone or have a group of people to help or delegate to, the steps are the same. It is simple common sense of defining the product or service to be created, what you need to build in to sell it, how can you produce it consistently with minimal defects, and meet the needed price point and still make money.

​The following is an approach we use, condensed from our manufacturing experience, that anybody can use.

What You Need to Do
  1. Definition of Product or Service: both an internal and external description;  Internal to produce, External to sell.
  2. Customer Priorities: based on customer feedback, what are their expectations - Assumed, Expected, and Plus
  3. Comparison to Competitors Product or Service: strengths and weaknesses.
  4. Marketing & Sales Points - Features/Benefits information required to market and sell the new product or service.
  5. Technical Specifications: Quality, Features, Experience, Volume, Price, Margin.
  6. Create Prototype: something to test.
  7. Document Production Process: how did you build it for standardization after Beta Test.
  8. Beta Test: try it out with a real customer to gain feedback on success of original design.
  9. Redesign: use customer feedback on features, quality, and use to improve for release.
  10. Formalize Production Process: using documentation from building the prototype, create a repeatable process that delivers promised quality and features at price point.
  11. Release the Product or Service: expand beyond test to all appropriate customers
0 Comments



Leave a Reply.

    new choice for BUSINESS SEARCH

    Archives

    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020

    Categories

    All
    Aaron Lee
    Ajai Lal
    Ally Nitschke
    Angela Chaney
    Angela Hooper Menifield
    Arthie-moore
    Bert Robinson
    Bijay Kumar Khandal
    Bill Kelly
    Bishop Cummings
    Bob DiGiacomo
    Brandon Souba
    Building Success Habits
    Business Podcasting Made Easy
    Cedrick Lafleur
    Celia Powell
    Charles George
    Crystal Y Davis
    Damian Johnson
    David Wilson
    Donna Kunde
    Ellen-mcilhenny
    Ellen-mcilhenny
    Fady-g-bader
    Florin Lungu
    Gaby Awad
    James Bryant
    Jan Robberts
    Jeremy Gray
    Johanna Rincon
    John-richards
    Kasfia Rashid
    Kevin Beers
    Laura Bell
    Lisa Askwith
    Londina Cruz
    Monique McDonald
    News
    Nicole Rankine
    Prerona Roy
    Raj Kapur
    Ramdas Shenoyy
    Ravin Papiah
    Rick Carter
    RJ Lewis
    Russell Colbourne
    Sadika Kebbi
    Sarita Johan
    Scott Geller
    Season 10 Executive
    Season 10 Finance
    Season 10 Operations
    Season 10 People
    Season 1 Coaching
    Season 1 Consulting
    Season 1 Customers
    Season 1 Executive
    Season 1 Finance
    Season 1 Operations
    Season 1 People
    Season 1 Strategy
    Season 2 Customers
    Season 2 Executive
    Season 2 Finance
    Season 2 Operations
    Season 2 People
    Season 3 Consulting
    Season 3 Customers
    Season 3 Executive
    Season 3 Finance
    Season 3 Operations
    Season 3 People
    Season 4 Customers
    Season 4 Executive
    Season 4 Finance
    Season 4 Operations
    Season 4 People
    Season 5 Customers
    Season 5 Executive
    Season 5 Finance
    Season 5 Operations
    Season 5 People
    Season 6 Consulting
    Season 6 Customers
    Season 6 Executive
    Season 6 Finance
    Season 6 Operations
    Season 6 People
    Season 7 Customers
    Season 7 Executive
    Season 7 Finance
    Season 7 Operations
    Season 7 People
    Season 8 Finance
    Season 8 Operations
    Season 8 People
    Season 9 Customers
    Season 9 Executive
    Season 9 Finance
    Season 9 Operations
    Season 9 People
    Simone Douglas
    START HERE
    Steve Sweeney
    Teena Ogbugoh
    Tracie Hines Lashley
    Vicki Abraham
    Wendy Dickinson
    William Eastman

    RSS Feed

Radio

Become a Host
Get the Listener Guide
Contact Us​

SOCIAL MEDIA

Join our Facebook Group
​Connect on LinkedIn
BTS on YouTube

365 Business Maker

Grow Your Business
Apply to Work With Us
Network and CONNECT

free resources

Download the Growth App
Download the Checklist
Download the Podcasts

Listen Live ON THE FOLLOWING APPS & NETWORKS

Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture

SYNDICATION pARTNERS

Picture
Picture
Picture

Search IBGR On These Podcast Platforms

Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture
Picture

SPONSORS & AFFILIATES

Picture
Black Links Global
Picture
Picture
Influence With A Heart
Picture
Picture
Book Design and More
Picture
Picture
Startup Raven
Picture
Picture
Coach Accountable
Picture
Picture
Click Funnels
Picture
Picture
Salesflare
Picture
Airmeet
IBGR.Network is Veteran owned and operated. 
Site powered by Weebly. Managed by Radio.co, Designed by gWORX Media.
  • WELCOME
    • CONTACT US
    • PRIVACY
  • RADIO
    • ON AIR NOW
    • LISTENER GUIDE
    • MEET THE TEAM >
      • NORTH AMERICA >
        • William Eastman
        • Donna Kunde
        • Londina Cruz
        • RJ Lewis
        • Monique McDonald
        • Survival Mode
        • Raj Kapur
        • Bob DiGiacomo
        • Crystal Y. Davis
        • Bill Kelly
        • WELCOME
        • Kasfia Rashid
        • David Wilson
        • James Bryant
        • Brandon Souba
        • Cedrick LaFleur
        • Clancy Clark
        • Damian Johnson
        • Scott Geller
        • Wendy Dickinson
        • Ralph Peterson
        • Michael Mitchell
        • Nicole Rankine
        • Ellen McIlhenny
        • Tracie Hines Lashley
        • Z Gen Entrepreneurship
      • AUSTRALASIA >
        • Sarita Johan
        • Steve Sweeney
        • Level-Up Your Marketing
        • Russell Colbourne
        • Simone Douglas
        • Rick Carter
      • SOUTH ASIA >
        • Jeremy Gray
        • Ajai Lal
        • Bijay Kumar Khandal
        • Lisa Askwith
        • Rashmeet Kaur
        • Meena Mac
        • Ramdas Shenoyy
      • PRIME MERIDIAN >
        • Ravin Papiah
        • Florin Lungu
        • Teena Ogbugoh
        • Sadika Kebbi
        • Arthie Moore-Robberts
        • Jan Robberts
        • Gaby Awad
        • Fady G. Bader
      • EXEC TEAM
    • JOIN THE TEAM >
      • BECOME A HOST
      • BE A SPONSOR
  • SHOP
    • DWY PACKAGES
    • HOST PACKAGES
    • ADVERTISING PACKAGES
    • IBGR MERCHANDISE
  • CONSULTING
    • PODCASTS
    • BUSINESS MAKER (DWY)
    • FRACTIONAL CONSULTANTS (DFY)
  • NEWS
    • E-NEWSPAPER
    • NEWS BLOG
    • NEWS PODCASTS
  • RESOURCES
    • START HERE
    • SHOW NOTES
    • GROWTH APP
    • FACEBOOK COMMUNITY
    • LINKEDIN COMMUNITY
    • EVENTS