This week we continue our focus on the post pandemic re-opening of business. Other than dealing with customer and employee fears, there is nothing different or special about today's show except urgency. Unlike other expansions at the end of a contraction, this was not a structural - it was imposed. Normally a contraction (recession) is a result of over supply and decreasing demand awaiting a unplanned event to prick the bubble. In this case the demand still exists with diminished supply and we have sufficient information to predict the beginning of an expansion. The purpose of IBGR programming this month is to prepare the entrepreneur for the turnaround. it will require acting with urgency over the next 4 months.
What Do You Need to Achieve in the Marketing & Sales Process?
We are at the point where no additional information is need, it is the time to review, summarize, and discuss what it means for you and how to apply. The following lists are based on our best practices, what we have seen in other businesses, and working with our customers.
What You Need to Know
What You Need to Do
Next Show: Episode B.023 People Internal Objectives
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