This week we are continuing our series on Plan - Budget - Action. Regardless of your global location, the world's economy is coming out of the forced shutdown and will experienced a V Shaped (quick contraction followed by a quick expansion) Recovery during the 3RD Quarter (July - August). The goal of IBGR's Programming is to get you ready to claw back as much of your lost revenue as possible.
"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action."
Whether you are comfortable with writing or not, the current situation online is that content marketing must be an integral part of your website and online presence. The advertizing part of marketing has radically changed over the last decade and now the focus is informational messages that help customers make decisions. The days of direct advertizing or promotions are not over, just a much smaller component of bringing customers through the sales funnel.
What You Need to Know
What You Need to Do
Next Show: B.027 The Power of CRM
new choice for BUSINESS SEARCH
All IBGR Shows Notes are available for download