Episode B.026 Creating A Content dBase

Introduction
​This week we are continuing our series on Plan - Budget - Action. Regardless of your global location, the world's economy is coming out of the forced shutdown and will experienced a V Shaped (quick contraction followed by a quick expansion) Recovery during the 3RD Quarter (July - August). The goal of IBGR's Programming is to get you ready to claw back as much of your lost revenue as possible.
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Show Objectives
"Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action."

Whether you are comfortable with writing or not, the current situation online is that content marketing must be an integral part of your website and online presence. The advertizing part of marketing has radically changed over the last decade and now the focus is informational messages that help customers make decisions. The days of direct advertizing or promotions are not over, just a much smaller component of bringing customers through the sales funnel.
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What You Need to Know

1. ​You don't have to be a great writer or researcher, the key competence is being able to tell your story within a specific issue or topic.
2. There are several excellent writing aids available for very low costs.
3. This is a very strategic function in the business, do it yourself or give it to somebody that understand this is more than putting words on paper.
4. It is one of the most cost effective methods of extending the reach of the business or you.

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What You Need to Do

• Build A Work Flow - Map Your Process for Research>Composition>Editing>Archiving;
• Search and move all previous articles, emails, memo's, etc., to 1 place easily accessible (Google Drive);
• Select a webclipping service (Nimbus, Evernote);
• Setup information alert system (Google Alerts) for interesting news or trends;
• Schedule a time to write based on personal preference to discipline yourself;
• Create (and Publish?) a macro Schedule (Monthly or Weekly);
• Write in support of your current marketing campaign;
• Select a writing source and editing tools (Google Doc's and ProWritingAid) to remove writers anxiety;
• Weave your branding keywords throughput the body of the post for SEO;
• Integrate hot topics within the body of the post for SEO;
• Reuse information as appropriate;
• If you borrow, give credit;
• Create a portfolio of articles for expansion - write for professional or trade journals.

Next Show: B.027 The Power of CRM