Episode B.033 Tap The Power of Website Blogging

Introduction
​This week we are concluding the emphasis on reopening fast and hard from the forced pandemic shutdown. The shows will cover how to generate revenue either directly or building the supportive infrastructure necessary. Next month (July 2020) we are shifting to building the best organization possible - the Agile Company.
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Show Objectives
All of Thursday's Shows are focused on bringing the information covered this week and month to a natural conclusion - application. 

This is the most important element in content marketing because you must write and there is no better place than your website. Each post can serve as the basis for everything else in your marketing universe - social media posts, email campaigns, social media posts, products and service support, etc.

However I find the best perspective is this - never do anything twice. Write solid blog articles with the intention to reuse - and do it.

What You Need to Know
Blogging Rationale

1. Bring Traffic to a Website
2. Sell a Product and/or Service
3. Provide Post Sales Support
4. Generate Revenue

Writing Best Practices

1. Best SEO Length
2. Focus of the Articles
3. Effective Writing Style

What You Need to Do
​Rationale

• Increases SEO Optimization - richness of Keywords, internal and external links (Backlinks), dynamic site
• Use as marketing collateral for your offer the sales process, and support
• Blogging for $$$

Writing

• 2300-2500 words per article
• Broad topics within your sales niche
• Titles, Headings, Sub Headings with hooks, use bolding - SEO issues
• Focus on short, concise paragraphs that cover the desired issues, then write to bridge the material
• List of bullets and lists
• Articles that don't age

Publish on Schedule

• Thought Leadership (intersection of your IP and current trends)
• Marketing Campaigns (Awareness, Suppression, Enticement, Loyalty)
• Product & Service Support (Features & benefits, testimonials, Post Sale Support)

Next Show: ​B.034 UX Website Design Tips