EPISODE B1.004 Benchmarking Comparable Sales Processes

RESULTS RADIO..."Let's Grow Together"

Introduction
Good day and hope you are looking forward to a productive week.
This week we are announcing our new community - The Community of Commerce for all insiders. Everyone who has JOINED US and become an inside we are moving off of the weebly web platform to a community site on Tribe. 

This will provide an opportunity to share information, ask questions, and gain support for starting, growing, or exiting your business.

It is our version of the Chamber of Commerce - what it could have been instead of what it has become. This community has one goal - your success as a business owner to build generational wealth for your family. That growth will create more and better jobs in your local community.

It is a stand alone (outside the control of the arbitrary large providers) platform that provides entrepreneurs and business owners a space for the free and open exchange of ideas.

As a member of IBGR's Community of Commerce you can:

1. Follow other users including the OnAir Talent and Executive Team at the station.
2. Ask and answer questions about starting, growing, and exiting the business from our OnAir team and each other.
3. Follow any member of the Community to stay abreast of their latest business insights as well as building your own following.
4. Start discussions to stimulate input from other members of the Community.
5. Create and vote in Community polls.
6. Post and comment on posts and blogs.
7. Access and share content entrepreneurs and business owners can use.

We built this beyond the reach of the 'masters of the universe' so you can speak your mind.

On a closing note, if you want to know what drives everything we do - checkout this article: usatoday.com/story/tech/2020/07/23/yelp-says-half-restaurants-brought-down-covid-19-wont-reopen/5492283002/

And that is just restaurants - what about everybody else?
Have a great business week.
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Show Objectives
​This is the last of 3 Shows on Getting Operations Right during Pre-Startup. The goal is to find working processes that can be copied and implemented quickly. This is the same for bringing processes you used in other organizations as a starting point. The key here - get something that has worked in place and open the business. You will make it your own later.

Key Issues - Owner Perspective:

1. Copy working processes as a starting point,
2. 3 Types of Benchmarking,
3. 5 Steps to Benchmark
4. Additional Resources

What You Need to Know

• Hubspot Community
• Best Practices
• BENCHMARKING COMPARABLE MARKETING PROCESSES

What You Need to Do​​

1. Intention: what process is being analyzed, how is the data sourced, what metrics are needed.
2. Industries: which industries - it is recommended that you look at your industry for companies that build competitive products & services, similar industries with competitive products & services, and similar business models outside your industry that build comparable products & services.
3. Partner: you could collect the information but for the time and resource constraint, look for an organization that will provide current information on processes. This should process maps and standard operating procedures (SOP).
4. Implement: make those processes active now, the goal is to have something in place before the doors open and the selling starts.

Shows

• Previous: EPISODE B1.003 BENCHMARKING COMPARABLE MARKETING PROCESSES
• Next: EPISODE B1.005 Research Marketing & Sales Platforms (CRM) ​