EPISODE B2.003 Stage II Operational Plan and Sprints

Introduction
Here we are in the last week of July and the first month of the 3rd Quarter is ending - how much closer are you to success?

If you have been with us all month, you know we have been railing against the politicians and bureaucrats for acting arbitrarily in response to the pandemic; and any illusion they are making data-based decisions should have been dispelled by now. This is not about a specific political party or group, it is about the arbitrary use of power at the expense of the most important global community - you.

People like us, Living the Life, employ 57% of the planet's population and yet are treated as the source of its problems. Not here, we celebrate the contribution you make to a better society and our focus is to improve your chances of success. 

This week we continue the new programming structure. We use a Balanced Scorecard to format our weekday shows: Finance (Monday) = Operations (Tuesday) + Sales (Customers) + People (Employees) with Fridays dedicated to Owners. Look at the week this way - Monday through Thursday is working IN the Present, Friday is working ON the Future.

Also, we just built a new community, our version of a Chamber of Commerce. Join Up and gain access to our Hosts and access our library of best practices.

Have a great business week.
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Show Objectives
This is your first and last SWAG plan. That doesn't mean it is not well considered but since you have no marketing, sales, or production experience with this startup, the best you can do is create realistic objectives. Once you have reached Growth Stage III you will use the experience of staying open to build processes and standard operating procedures for each core process.

Key Issues - ​Owner Perspective:

1. Based on Benchmarked Process for Marketing & Sales - Sales Objectives for Growth Stage II
2. Based on Benchmarked Processes for Production - Production/Delivery Objectives for Stage II
3. Create cash flow vs cash demand plan.
4. Implement agile projects and sprints.

What You Need to Know

• EPISODE E1.002 THE BASICS OF HOW TO OPEN
• EPISODE B.020 CUSTOMER OBJECTIVES
• EPISODE B.018 YOUR FIRST REAL BUDGET
• EPISODE B2.002: THE AGILE STARTUP - OPERATIONS

What You Need to Do​

1. Start with estimated Break Even and Minimized Product or Service
2. Determine how many need to be sold at Standard Price.
3. Determine how many need to be sold at Discounted Price.
4. Based on the number of sold units at discounted price - ho many customers do you need?
   1. If you close 50%?
   2. If you close 50%, how many Qualified Leads do you need if can interest 10% of all leads?
   3. If only 10% of your list of leads can be qualified, how big of a leads list do you need?
5. Based on the size of your lead base, how many campaigns do you need to run if it takes 15 touches to create a qualified lead/
6. How long will that take and how much can you spend?
7. if you can get 10% into the funnel, how long will it take to close 50%?
8. How many potential customers in the sales funnel can you handle with the existing sales force?
9. What is your estimated amount of time and budget to reach Break Even?

Shows

• Previous: EPISODE B2.002: THE AGILE STARTUP - OPERATIONS
• Next: EPISODE B2.004 The Principles of Beta Testing or Soft Launch GoLive