Episode B2.005 The Principles of Release or Hard Launch GoLive

RESULTS RADIO..."Let's Grow Together"

Introduction
Good day and hope you are looking forward to a productive week.
This week we are announcing our new community - The Community of Commerce for all insiders. Everyone who has JOINED US and become an inside we are moving off of the weebly web platform to a community site on Tribe. 

This will provide an opportunity to share information, ask questions, and gain support for starting, growing, or exiting your business.

It is our version of the Chamber of Commerce - what it could have been instead of what it has become. This community has one goal - your success as a business owner to build generational wealth for your family. That growth will create more and better jobs in your local community.

It is a stand alone (outside the control of the arbitrary large providers) platform that provides entrepreneurs and business owners a space for the free and open exchange of ideas.

As a member of IBGR's Community of Commerce you can:

1. Follow other users including the OnAir Talent and Executive Team at the station.
2. Ask and answer questions about starting, growing, and exiting the business from our OnAir team and each other.
3. Follow any member of the Community to stay abreast of their latest business insights as well as building your own following.
4. Start discussions to stimulate input from other members of the Community.
5. Create and vote in Community polls.
6. Post and comment on posts and blogs.
7. Access and share content entrepreneurs and business owners can use.

We built this beyond the reach of the 'masters of the universe' so you can speak your mind.

On a closing note, if you want to know what drives everything we do - checkout this article: from Australia (click here).

And that is just restaurants - what about everybody else?

Have a great business week.
Listen>Apply>Engage
​
Show Objectives
​Today’s show is all about how to do a massive launch into the marketplace. You have done several soft launches with a 1.0 alpha product/service and 2.0 beta launch. You have successfully done your Market Research and found unmet or undermet needs, determined the size of the market, the growth rate of market, the ability to micro-segment, and your potential to become #1 or #2.

Additionally, you have created your Prototype: design the Alpha or Version 1.0 using the QFD process, created an operating example for testing - usage and results, Self Tested it internally and upgraded to version 2.0 or Beta, Soft Launched and tested 2.0 with favorable audience without publicity, then Released your upgraded 2.0.

Now it’s time to create 3.0 for release, which leads us to the Hard Launch. Hard Launch is a 3 step process: market, advertize, promote Version 3.0.
​
EPISODE B2.004 THE PRINCIPLES OF BETA TESTING OR SOFT LAUNCH GOLIVE
 
Key Issues - Owner Perspective:

1. Whatever is launched is fully complete and can backup the advertizing, 
2. Tied to a major campaign, pr, - there is a marketing budget, 
3. Goal is quick revenue growth, 
4. Choice the product/service with highest probability of success - can't afford failure

What You Need to Know

• A hard launch is when you release a completed product, either globally or in your entire target area. A hard launch usually involves a lot of marketing.
• The difference between a soft launch and a hard launch is primarily in the scale.
• A hard launch explodes your offer into the marketplace while your soft launch was all about small steps, one at a time.

What You Need to Do​​

1. Market, advertize, promote Version 3.0
2. Put some thought into your overall launch objective.
3. Allocate your launch budget
4. Consider your internal resources and skill sets
5. Decide on the best way to mitigate this risk
6. Consider a post-launch lead generation marketing strategy to capitalize on the work you did for the hard launch. 

Shows

• Previous: EPISODE B2.004 THE PRINCIPLES OF BETA TESTING OR SOFT LAUNCH GOLIVE
• Next: Episode B2.006 Creating Basic Performance Metrics

Written by: Donna Kunde

​