RESULTS RADIO..."Let's Grow Together"
Good day and hope you are looking forward to a productive week.
This week we are announcing our new community - The Community of Commerce for all insiders. Everyone who has JOINED US and become an inside we are moving off of the weebly web platform to a community site on Tribe.
This will provide an opportunity to share information, ask questions, and gain support for starting, growing, or exiting your business.
It is our version of the Chamber of Commerce - what it could have been instead of what it has become. This community has one goal - your success as a business owner to build generational wealth for your family. That growth will create more and better jobs in your local community.
It is a stand alone (outside the control of the arbitrary large providers) platform that provides entrepreneurs and business owners a space for the free and open exchange of ideas.
As a member of IBGR's Community of Commerce you can:
On a closing note, if you want to know what drives everything we do - checkout this article: from Australia (click here).
And that is just restaurants - what about everybody else?
Have a great business week.
Today’s show is all about how to do a massive launch into the marketplace. You have done several soft launches with a 1.0 alpha product/service and 2.0 beta launch. You have successfully done your Market Research and found unmet or undermet needs, determined the size of the market, the growth rate of market, the ability to micro-segment, and your potential to become #1 or #2.
Additionally, you have created your Prototype: design the Alpha or Version 1.0 using the QFD process, created an operating example for testing - usage and results, Self Tested it internally and upgraded to version 2.0 or Beta, Soft Launched and tested 2.0 with favorable audience without publicity, then Released your upgraded 2.0.
Now it’s time to create 3.0 for release, which leads us to the Hard Launch. Hard Launch is a 3 step process: market, advertize, promote Version 3.0.
EPISODE B2.004 THE PRINCIPLES OF BETA TESTING OR SOFT LAUNCH GOLIVE
Key Issues - Owner Perspective:
What You Need to Know
What You Need to Do
Written by: Donna Kunde
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