Episode B4.007 Industry Leader at Fast Launch of Products and Services

RESULTS RADIO..."Let's Grow Together"

Introduction
Hope everyone is looking forward to a great week. We have a few announcements to make about growth of the IBGR Network. 

First, we are doubling the number of new and returning visitors to the site. July was twice June’s numbers and we beat July’s numbers over the weekend.

Second, with the addition of Gambia on Sunday, IBGR is now heard by entrepreneurs in 100 countries. That is 51% of all the countries on the planet. 

Third, we have declared war on Covid19. That is not on the disease itself, just a worse variant of the flu. Our declaration is aimed at those politicians and bureaucrats that are making arbitrary, non-science based decisions on economic activity. People with no skin in the game, collecting checks from our taxes are deciding which business lives or dies. If you do your own research, a stark reality will become apparent - what is happening in your country is not based on science - it is based on power and control.

Check these articles out as reference points:

• Sweden Hits COVID-19 "Triple Whammy": No Lockdowns, Low Deaths & Minimal Economic Damage
• Lockdown Restrictions Are A Test To See How Much Tyranny Americans Will Accept
• THE TRUTH ABOUT COVID19 - DON'T LET THE BUREAUCRATS AND POLITICIANS GIVE YOU A LINE OF BULL.

Put all of this together and we are your advocates against the forces of statism and command economies. We understand entrepreneurs are a different breed that don’t live by the leave of others - why? Because everyone at and associated with the station are entrepreneurs. We are building a network of ideas, insights, and tools that will help you navigate the pandemic and beyond.

JOIN our community and Let’s Grow Together!

Have a great business week.
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Show Objectives
​Today’s show is preparing you for a faster transition from the comfort of Stage III to the more volatile, faster paced Stage IV business. Your goal is to get really clear on your competitive advantage, ensuring that it is sustainable through Stage IV. It’s time to put yourself back in the mindset of your pre-startup self by reevaluating your competitive advantage to fine tune it and create even more separation above your competitors. This is also about fine tuning your products and services, making sure your company is ready for explosive hockey stick growth. 

Key Issues - Owner Perspective:

1. Faster transition from Stage III to Stage IV
2. Development of a competitive advantage that transcends Stage IV - from this point on
3. Able to correct buggy products/services between sales - fix it for the previous sale and have the new version ready for the next sale

What You Need to Know
You will use speed to constantly be first and upgrade on the fly, first to market with better products and services by shortening the discovery>build>implementation cycle. Become intimately familiar with both Agile and Lean practices to get your company good at moving quickly, taking small risks, making adjustments all while emphasizing the removal of waste within a process and within your organization. 

• EPISODE B4.002: INTEGRATING AGILE AND LEAN - AGILEAN TECHNIQUES FOR GROWTH
• EPISODE C.001 YOUR UNIQUE OFFER
• EPISODE F.011 BUILDING YOUR PRACTICE

What You Need to Do​​

1. Know your Unique Selling Proposition - reevaluate if necessary.
2. Focus on fine tuning your products and services between campaigns
3. Test updated/upgraded products between campaigns with final version ready for next sale
4. Position yourself as the best choice for your ideal customer
5. Know your competitive advantage: Variety, Need based, Access along with the value disciplines that your advantage may fall under:  Operational excellence, Customer intimacy, Product leadership
6. Sustainable Vs. Unsustainable Advantages - ensure your choice is sustainable
7. Conveying Your Competitive Advantage 

Shows

• Previous: EPISODE B4.006 OPERATIONS AT AND MAINTAINING 95% CAPACITY
• Next: Episode:  Episode B4.008 Platform Enables Autonomy and Right First Time Performance

Written by Donna Kunde

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