Episode B4.010 What is the Gap between where we are and where we could be?

RESULTS RADIO..."Let's Grow Together

Introduction
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Show Objectives - The Why
This show focuses on what happens sometime between the start of Stage IV and midpoint in the growth process - when it becomes obvious your forecasts are not accurate. If you are monitoring it ,the realization will come earlier than waiting for an event to make it undeniable. BTW - it will never be totally accurate so anticipate it. It is role was to get you started with a reasonably accurate prediction of how the business was working.

Now with this adjustment, your cause-effect model should be accurate enough to take you through the end of Stage IV and do it faster with better margins.

Key Issues - Owner/Manager Perspective:

1. Prior to the start of Stage IV you scenario planned based on a cause-effect model - is it performing as planned?
2. Working backwards - is cash flow as predicted? if not where is the problem - money in or money out,
3. Looking at production/delivery - is your costs and scheduling as predicted? - why can't you meet demand driven by sales,
4. Looking at sales - are you getting enough qualified leads - this includes how qualified are they - or is this sales process taking longer than planned and why?
5. Looking at marketing spend - are the various channels performing as planned and why?

What You Need to Know - The What

• EPISODE A4.008 MONITORING CAPACITY VS SALES VS WORKING CAPITAL

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What You Need to Do​​ - The How

1. Check the accuracy of your scenario model / forecast - is it accurate:
   1. Demands on Cash Forecast
   2. Product/Service Costs & Scheduling Forecast
   3. Sales Forecast
   4. Marketing Forecast
2. Determine why to Forecasts are off and adjust current scenario model.
3. How much new growth have you created vs the original forecast?
4. Create Forecast for the remaining growth in Stage IV.

Shows

• Previous: EPISODE B4.009 SO WE ARE SIGMA (QUALITY) WHAT?
• Next: Episode B4.011 Operations Stage V Optimization Plan - Becoming Lowest Cost Producer
  
  written by eman