International Business Growth Radio Network
  • HOME
    • YOU >
      • Grow with Us
      • Themes
      • FAQ
    • US >
      • North American Partners >
        • North American Hosts
        • North American Directory
      • Australasia Partners >
        • Australasia Hosts
        • Australasia Directory
      • South Asia Partners >
        • South Asia Hosts
        • South Asia Directory
      • Prime Meridian Partners >
        • Prime Hosts
        • Prime Directory
      • Exec Team
    • LISTEN NOW >
      • OnAir TODAY
      • Show Notes
      • Podcasts
  • News
  • Blog
  • NETWORK
    • Sponsor Network
    • Special Preferences
    • Privacy
  • NOTES
  • Community
  • APP
  • SHOP

show notes

Stages of Development

Episode B6.010 Increasing Marketing Penetration - New Offer to Adjacent Markets

14/9/2020

0 Comments

 
RESULTS RADIO..."Let's Grow Together

Introduction
We are now in 120 countries world-wide and part of our listener base, all within our first 2 seasons or 5 months of broadcasting. Entrepreneurs and owners in 62% of the global business community are tuning in daily - thank you.​

There are three more weeks of shows left - 010 through 012 before Season 3 starts and everyone is excited about our hard launch on October 5th from the Kilo Market (Australia, New Zealand, Singapore, Philippines, Taiwan, Hong Kong, and surrounding areas). 
​

There are several ways you can interact with the station and our OnAir Hosts:
  • Pulsating ? on every page. It is a direct link to the Host and they will respond to your question during the show;
  • Hit us up on social media - Facebook, Instagram, LinkedIn, and Twitter. Our handle is ibgrnetwork;
  • JOIN our Community of Commerce and become an insider with direct access to our Hosts and support materials discussed on the show. ​

​JOIN our Community and Let’s Grow Together!

Show Objectives - The Why
Since we are in Stage VI, today's focus is on how big of a market is there for the new/upgraded offer. You will obviously start with current customer base first but at some point that will be exhausted and you new opportunities that have a low barrier of entry.

Key Issues - Owner/Manager Perspective:
  1. What is the total available market for our new/upgraded offer?
  2. What are similarities and differences between existing customers and those in adjacent markets?
  3. What modifications, if any, do I have to make to sell into the new markets?

What You Need to Know - The What
  • EPISODE C6.005 INVESTIGATE AND IDENTIFY OPPORTUNITIES IN NEW MARKETS
  • EPISODE E4.004 FOCUS ON MONOPOLIZING TARGETED NICHES
​
What You Need to Do​​ - The How
  1. Examine the similarities and differences between existing and adjacent markets:
    1. Your Product and/or Service Offer
    2. How the Application works
    3. How it impacts the Customer - competitive advantage or lifestyle
  2. Determine if your current approach to marketing & sales will work in this market.
  3. What obstacles will you encounter in the adjacent market that is different than current markets?
  4. Build the case - what is your story or narrative to explain entrance into this market - the basis of your marketing collateral and campaigns.
  5. Right Team? How should you configure the marketing and sales teams? Sam,es as before or create special groups until your offer is accepted and selling?

Shows
  • Previous: EPISODE B6.009 INCREASING MARKET SHARE - NEW OFFER TO EXISTING ACCOUNTS
  • Next: Episode B6.011 What happens When We Complete the Loop - Back to Stage III?

    written by eman
0 Comments



Leave a Reply.

    new choice for BUSINESS SEARCH

    ​All IBGR Shows Notes are available for download

    Authors

    - (NA) North American Radio Hosts
    ​- (AA) Australasian Radio Hosts
    - (SA) South Asian Radio Hosts
    - (PM) Prime Meridian Radio Hosts

    Archives

    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020

    Categories

    All
    Season 1 - A. Strategy
    Season 1 - B. Operations
    Season 1 - C. Sales
    Season 1 - D. People
    Season 1 - E. Ownership
    Season 1 - F. Coaching & Consulting
    Season 2 - A. Financial Results
    Season 2 - B. Operational Productivity
    Season 2 - C. Sales Effectiveness
    Season 2 - D. People Performance
    Season 2 - E. Owner As Executive
    Season 3 - C. Customers
    Season 3 - E. Executive
    Season 3 - F. Finances
    Season 3 - IBGR Specials
    Season 3 - O. Operations
    Season 3 - P. People
    Season 3 - Special Series
    Season 4 - Customers
    Season 4 - Executive
    Season 4 - Finance
    Season 4 IBGR Specials
    Season 4 - Operations
    Season 4 - People
    Season 4 - SPECIAL SHOW
    SPECIAL EPISODE

    RSS Feed

Site powered by Weebly. Managed by Radio.co, Designed by gWORX Media
Photo used under Creative Commons from magerleagues
  • HOME
    • YOU >
      • Grow with Us
      • Themes
      • FAQ
    • US >
      • North American Partners >
        • North American Hosts
        • North American Directory
      • Australasia Partners >
        • Australasia Hosts
        • Australasia Directory
      • South Asia Partners >
        • South Asia Hosts
        • South Asia Directory
      • Prime Meridian Partners >
        • Prime Hosts
        • Prime Directory
      • Exec Team
    • LISTEN NOW >
      • OnAir TODAY
      • Show Notes
      • Podcasts
  • News
  • Blog
  • NETWORK
    • Sponsor Network
    • Special Preferences
    • Privacy
  • NOTES
  • Community
  • APP
  • SHOP