The company value proposition or value discipline is how it provides superior value to gain competitive advantage. It provides a framework that segments the market into three value disciplines
Product Leadership or Quality
The consistent striving to provide your customers with leading-edge products/services or useful new applications of existing products or services. In order to do so, they must be creative, agile and fast.
Their strength lies in reacting to situations as they occur. Consequently, product leaders avoid bureaucracy at all costs because it slows down the commercialization of their ideas. The operating model of a product leader is completely different from an operational excellent company and includes:
Examples of product leaders are Apple, Nike, Rolex, Microsoft and Harley-Davidson.
What does the value discipline of Product Leadership look like?
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