Branding has significantly changed over the last decade because of social media. A single branding statement is no longer enough because of the various media channels. The most successful small businesses have created three levels of branding statements: the company, its core products and/or services, and the owner or key members.
Product/Service Branding is the use of a name, term, symbol or design to give your product or service a unique identity. There are three major options: manufacturer branding vs. private labels; individual branding vs. family brands; and co-branding. For purposes of this Show we will focus on Individual Brand and is typically used for the Product / Service Section of your website. The goal is to create a rational connection between features of your offer and the customer's need.
Brand You: Your Roots, Philosophy, Credentials, Abilities, Uniqueness, and Associations. It has to be unique and interesting to remain in the mind of your customers. The goal is to create a personal connection between the owner and the customer.
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