The Psychology of Social Media - Overview
In a world of social distancing, social media has the potential to draw people together virtually and many are online trying to do just that. Use the power of the mind to draw attention to your social media strategy and build your online presence.
The Psychology of Visual Appeal
Know Your Audience: Six Social Sharing Personas
The Psychological Rules of Social Media Engagement
Create Social Media Posts that trigger an emotional response: Use this list as a guide to creating Social Media Posts that engage:
Pulling It All Together
When it comes to creating share-worthy content, the rules change every day, and quite frankly no one can keep pace with it. But when you know how people think, what is their real motivation and the type of personalities behind them, you can adapt faster.
You learned in Episode C.012 that your brand voice should be unified. Don’t create a hilarious online presence, but act super-dry on the phone with your prospects. Don’t make awesome videos, then send emails so boring your subscribers wonder if you’ve been in a bad accident. An inconsistent brand voice confuses people. And confusion is bad for conversion.
Now that you have all the knowledge it is time for you to put it to the test and create content that connects, converts and grows your business.
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