Episode C.015 The New You
We are introducing a new format to our Show Notes and Broadcasts. We received feedback our podcasts are too long (average 26 minutes). The shows have been restructured into 13 minute segments - each with a specific objective. Segment 1: What the show will cover and why it is important. Segment 2: What do you need to know to take action. Segment 3: How do you apply it and the tools available, and Segment 4: Tips and Insights from our experience. Thanx for the Feedback and keep it coming.
What are Today's Topics & Why is it Important?
The Current Situation
There are some people who feel social distancing is fine. The introverts like solitude, in doses and already use online to make a majority of their purchases. Extroverts are going crazy because purchasing was a social activity and were the major supporters of malls and big box stores.
Here are few critical relevant questions you must address before reopening:
The present news environment is toxic. During normal times the using MAD (Mayhem, Anarchy, Destruction) or “if it bleeds, it leads” mindset is how news organizations decide what and how to cover events. Add to this the current political environment (orangeman bad) and the media is fully invested into creating as fear as possible. If you have been looking at the statistics, you know that what is being reported is not fact based. You will get no help from the media in your attempts to keep you or your people sane.
Try this as a way of inoculating employees from the drumbeat of over the top news:
Turning Covid into an Opportunity
We are entrepreneurs and have been successful at turning adversity into opportunity. Since none of us created the current business environment, stop complaining and get to work. Time to make some killer lemonade from the situation by revisiting every aspect of the business. Since this is a sales show I will stay focused on the marketing and sales aspects with a light tough on employee issues.
What You Need to Do
What the New Marketing & Sales will Become
Here are a few things we are doing to anticipate the New Normal. Marketing and selling will revert to the pre-covid environment with significant changes. Your customers have been forced to research and buy online so you have the advantage of not taking the risk of convincing them - use it and increase your reach while reducing costs.
Here are some suggestions we are applying to our business:
Next Show: Specials for Special Relationships
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