We are introducing a new format to our Show Notes and Broadcasts. We received feedback our podcasts are too long (average 26 minutes). The shows have been restructured into 13 minute segments - each with a specific objective. Segment 1: What the show will cover and why it is important. Segment 2: What do you need to know to take action. Segment 3: How do you apply it and the tools available, and Segment 4: Tips and Insights from our experience. Thanx for the Feedback and keep it coming.
What are Today's Topics & Why is it Important?
Let's start with the selling mindset. Right now all of us are feeling hesitant about selling because of all of the underlying fears. Some of those fears are based on reality and others unfounded. However since selling is an emotional issue there is no effective method in short term to change the customers perception. The smart move is start where they are and use the sale process to make working with you safe.
Here two common mistakes been made today:
Knowledge to Take Action
The solution: Communicate honestly with your customers, but don’t adjust your behavior until you receive feedback from them. The solution: Find ways that you, your company, or your product can help them through this time.
A good place to start is creating Special Deals for Special People: long-term accounts. people involved in the pandemic response, people and businesses suffering from the shutdown. Use these Specials to reduce perceived risks.
Changes in Buying Decisions:
What You Need to Do
The following list can be viewed in 2 ways. First if any of the items or people listed are in your target markets - great, you can do this directly. If these are outside of your customer base, than can you add to your offer any of the items and perhaps forge a long-term partnership?
What Can You Offer:
To Whom Can You Make the Offer
You are only limited by creativity. The key is bundling these options with your current offer and make sure these choices are known. Get credit for your good work.
Next Show: Bringing Customers Back Home
new choice for BUSINESS SEARCH
All IBGR Shows Notes are available for download