This week we continue our focus on the post pandemic re-opening of business. Other than dealing with customer and employee fears, there is nothing different or special about today's show except urgency. Unlike other expansions at the end of a contraction, this was not a structural - it was imposed. Normally a contraction (recession) is a result of over supply and decreasing demand awaiting a unplanned event to prick the bubble. In this case the demand still exists with diminished supply and we have sufficient information to predict the beginning of an expansion. The purpose of IBGR programming this month is to prepare the entrepreneur for the turnaround. it will require acting with urgency over the next 4 months.
Provide small business owners with a template to plan, budget, and execute Marketing Campaigns that maximizes the impact of marketing spend.
The process becomes more paint by numbers – given your brand decisions and your targeted markets – how do you intend to reach them. Remember if you are a start-up or new entrant to this market – you are unknown. Designing Campaigns is how you move through the process of changing UNKNOWN to KNOWN to PREFERRED. Unknown and Known usually requires extensive cold calling while Preferred generates inbound sales calls.
What You Need to Know
A Marketing Campaign is a targeted outreach to customers (current, past, and future) focused on their needs or issues; draw responses to online publishing to place qualified leads into the Sales Funnel. The campaign must be integrated into your CRM (Customer Relationship Management) Platform to ensure quick response.
What You Need to Do
1.0 Marketing Campaign Scope
2.0 Integrate Campaign with current processes
3.0 Campaign Option 1 (Daily)
4.0 Campaign Option 2 (Weekly)
Next Show: Episode C.023 Sales Funnel & Automation
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