International Business Growth Radio Network
  • HOME
    • YOU >
      • Grow with Us
      • Themes
      • FAQ
    • US >
      • North American Partners >
        • North American Hosts
        • North American Directory
      • Australasia Partners >
        • Australasia Hosts
        • Australasia Directory
      • South Asia Partners >
        • South Asia Hosts
        • South Asia Directory
      • Prime Meridian Partners >
        • Prime Hosts
        • Prime Directory
      • Exec Team
    • LISTEN NOW >
      • OnAir TODAY
      • Show Notes
      • Podcasts
  • News
  • Blog
  • NETWORK
    • Sponsor Network
    • Special Preferences
    • Privacy
  • NOTES
  • Community
  • APP
  • SHOP

show notes

Stages of Development

Episode C.024 Marketing & Sales Budget

12/6/2020

0 Comments

 
Introduction
This week we continue our focus on the post pandemic re-opening of business. Other than dealing with customer and employee fears, there is nothing different or special about today's show except urgency. Unlike other expansions at the end of a contraction, this was not a structural - it was imposed. Normally a contraction (recession) is a result of over supply and decreasing demand awaiting a unplanned event to prick the bubble. In this case the demand still exists with diminished supply and we have sufficient information to predict the beginning of an expansion. The purpose of IBGR programming this month is to prepare the entrepreneur for the turnaround. it will require acting with urgency over the next 4 months.
​

Show Objectives
​Continue the flow from the A and B Track shows today. Your goal by the end of E Track (Owner) is to have an operational budget to reopen the business.
​

What You Need to Know
Critical Questions
  1. The amount of time between first customer touches and closing the sale?
  2. What expenses do you incur in the entire marketing and sales process?
​
What You Need to Do
This is third tab or sheet in the spreadsheet workbook we stating building A.024 and continued in B.024. Also this  the output from yesterday's Show C.023 on Sales Funnels. Once you have answered the questions posed on the overall Funnel and the steps inside each stage, you simply transfer that information here and start building a budget. The smart move is to use historical data, if it exists, or work backwards on determine what you can spend and then allocate that budget to the corresponding steps.

Sample Marketing & Sales Spreadsheet

STEPS
Cost of Creating Leads
Cost of Qualifying Leads
Cost of Converting to Suspects
Cost of Converting to Prospects
1.0 Materials
Y
N
N
N
1.0 Labor
Y
N
N
N
1.0 Outsourcing
Y
N
N
N
1.0 Promotion
Y
N
N
N
2.0 Materials
N
Y
N
N
2.0 Labor
N
Y
N
N
2.0 Outsourcing
N
Y
N
N
2.0 Promotions
N
Y
N
N
Total
$$$
$$$
$$$
$$$

Example - Marketing & Sales Steps

  1. Purchase Leads List
  2. Upload to Mail Platform
  3. Write & Send Awareness Newsletter #1
  4. Curate List (Remove Opt-Outs, Bounce Backs, Create 2nd List of Opens, etc.)
  5. Write & Send Awareness Newsletter #2 (non-opens)
  6. Write & Send Response Newsletter #1 (opens)

0 Comments



Leave a Reply.

    new choice for BUSINESS SEARCH

    ​All IBGR Shows Notes are available for download

    Authors

    - (NA) North American Radio Hosts
    ​- (AA) Australasian Radio Hosts
    - (SA) South Asian Radio Hosts
    - (PM) Prime Meridian Radio Hosts

    Archives

    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020

    Categories

    All
    Season 1 - A. Strategy
    Season 1 - B. Operations
    Season 1 - C. Sales
    Season 1 - D. People
    Season 1 - E. Ownership
    Season 1 - F. Coaching & Consulting
    Season 2 - A. Financial Results
    Season 2 - B. Operational Productivity
    Season 2 - C. Sales Effectiveness
    Season 2 - D. People Performance
    Season 2 - E. Owner As Executive
    Season 3 - C. Customers
    Season 3 - E. Executive
    Season 3 - F. Finances
    Season 3 - IBGR Specials
    Season 3 - O. Operations
    Season 3 - P. People
    Season 3 - Special Series
    Season 4 - Customers
    Season 4 - Executive
    Season 4 - Finance
    Season 4 IBGR Specials
    Season 4 - Market Domination
    Season 4 - Operations
    Season 4 - People
    Season 4 - SPECIAL SHOW
    SPECIAL EPISODE

    RSS Feed

Site powered by Weebly. Managed by Radio.co, Designed by gWORX Media
Photo used under Creative Commons from magerleagues
  • HOME
    • YOU >
      • Grow with Us
      • Themes
      • FAQ
    • US >
      • North American Partners >
        • North American Hosts
        • North American Directory
      • Australasia Partners >
        • Australasia Hosts
        • Australasia Directory
      • South Asia Partners >
        • South Asia Hosts
        • South Asia Directory
      • Prime Meridian Partners >
        • Prime Hosts
        • Prime Directory
      • Exec Team
    • LISTEN NOW >
      • OnAir TODAY
      • Show Notes
      • Podcasts
  • News
  • Blog
  • NETWORK
    • Sponsor Network
    • Special Preferences
    • Privacy
  • NOTES
  • Community
  • APP
  • SHOP