Episode C.025 Marketing & Sales Plan - Budget - Action

Introduction
​This week we are continuing our series on Plan - Budget - Action. Regardless of your global location, the world's economy is coming out of the forced shutdown and will experienced a V Shaped (quick contraction followed by a quick expansion) Recovery during the 3RD Quarter (July - August). The goal of IBGR's Programming is to get you ready to claw back as much of your lost revenue as possible.
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Show Objectives
Just like the previous Show B.025, we are integrating last week in the Strategy, Operations, and Marketing & Sales Tracks. We started with a Strategic Budget in A.025, and the Marketing Budget in B.025. Today's Shows is the final part of building a budget with action steps to understand (1) total cost for a campaign, and (2) cost per customer (closed deals).
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What You Need to Know
How to integrate your Marketing and Sales Plan to create one balanced process. The goal is to identify the necessary actions and assign costs to each. This will help you in determining an overall budget, break out hard and soft costs, and determine the cost of closing a sales.
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What You Need to Do
​The following is an example of a Sales Plan with Budget assigned. All of the numbers are rough averages based on pay $35.00 per hour and each customer action taking a hour. In reality in some of the areas you could service more than 1 customer within 60 minutes.

Marketing & Sales Steps	Material Cost	Labor Cost	Outsource Cost	Total
1. Response to Blog Posts	$0.00	$35.00	$0.00	$35.00
2. Response to Social Media Posts	$0.00	$35.00	$0.00	$35.00
3. Response to SEO	$0.00	$35.00	$0.00	$35.00
4. Response to email	$0.00	$35.00	$0.00	$35.00
5. Move Leads to Qualified Leads	$0.00	$35.00	$0.00	$35.00
6. Schedule 1st Call	$0.00	$35.00	$0.00	$35.00
7. Send supportive materials	$0.00	$35.00	$0.00	$35.00
8. Scheduled Call	$0.00	$35.00	$0.00	$35.00
9. Followup Call with Summary	$0.00	$35.00	$0.00	$35.00
10. Schedule Next 'Face-to-Face' Meeting	$0.00	$35.00	$0.00	$35.00
SubTotal	$0.00	$350.00	$0.00	$350.00
Strategy	$20.00	$1,190.00	$1,500.00	$2,690.00
Marketing	$20.00	$910.00	$300.00	$1,230.00
Total	$40.00	$2,450.00	$1,800.00	$4,290.00
Cost per Customer (100)				$429.00

Next Show: ​C.026 Website Campaign