Episode C.026 Website Campaign

Introduction
​This week we are continuing our series on Plan - Budget - Action. Regardless of your global location, the world's economy is coming out of the forced shutdown and will experienced a V Shaped (quick contraction followed by a quick expansion) Recovery during the 3RD Quarter (July - August). The goal of IBGR's Programming is to get you ready to claw back as much of your lost revenue as possible.
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Show Objectives
This is the first of 3 shows on Marketing Campaigns. Today it is building awareness of the your business site, tomorrow it is email campaigns for you Offer (normal or special), and Thursday it is Marketing Campaigns on Social Media. 

Your website is the core of the business, how to make it your Swiss Army Knife - the place that all searches begin and end. All the other tools are extensions of your online storefront and office.
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What You Need to Know
One method we found to make sense of the multitude of options:

1. Your Website is your Storefront and use marketing to make it known (emotional connection).
2. Blogging and writing on other platforms is to build your credibility (personal connection).
3. Social Media & email Campaigns are to feature an event, your offer, or something special (rational connection).

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What You Need to Do

1. Guest Blogging
2. Search Engine Optimization
3. Google Adwords
4. Google PPC
5. Backlinks
6. Reddit
7. Quora
8. Facebook
9. Twitter
10. YouTube
11. PR Newswire
12. Online Directories
13. Adding Guest Bloggers
14. Create Free Resource
15. Engage All Comments

Next Show: ​C.027 Email Campaign