This week we are continuing our series on Plan - Budget - Action. Regardless of your global location, the world's economy is coming out of the forced shutdown and will experience a V Shaped (quick contraction followed by a quick expansion) Recovery during the 3RD Quarter (July - August). The goal of IBGR's Programming is to get you ready to claw back as much of your lost revenue as possible.
Today's show is the culmination of Shows A.027 and B.027 and yet stands alone. Our focus today in the C Block is how to use email campaigns, one of several marketing tools, to not only achieve an end like getting subscribers, but to better understand who is interested in your offer.
Our view of the entire Marketing and Sales process is simple: Attract The Willing & Solve Their Problems. Marketing is the Attraction and the effectiveness of any email campaign helps answer the bigger question of "Who Are Attracting and Why?
What You Need to Know
What You Need to Do
Start with reviewing our show A.027 on an Email Budget for specific steps we use. This section will cover the higher order issues of interpreting the results.
Next Show: C.028 Social Media Campaign
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