This week we are continuing our series on Plan - Budget - Action. Regardless of your global location, the world's economy is coming out of the forced shutdown and will experience a V Shaped (quick contraction followed by a quick expansion) Recovery during the 3RD Quarter (July - August). The goal of IBGR's Programming is to get you ready to claw back as much of your lost revenue as possible.
There is a lot of information out there because everybody is trying to figure out how to make it work. This show will be a combination of where the marketing industry is today on using social media and our experience with several businesses over the last few years.
The biggest issues for you as a small business owner is NOT whether you are going to pay for advertizing on social media, it is a question of when and what.
Our decision at the IBGR Network is to not buy any advertizing for the website except Adwords and PPC, and that will constitute a small percentage of the marketing budget. We will confine the majority of marketing spend to feature our offer and events. What is your decision?
What You Need to Know
What You Need to Do
Next Show: C.029 Relationship Analytics
new choice for BUSINESS SEARCH
All IBGR Shows Notes are available for download