International Business Growth Radio Network
  • HOME
    • YOU >
      • Grow with Us
      • Themes
      • FAQ
    • US >
      • North American Partners >
        • North American Hosts
        • North American Directory
      • Australasia Partners >
        • Australasia Hosts
        • Australasia Directory
      • South Asia Partners >
        • South Asia Hosts
        • South Asia Directory
      • Prime Meridian Partners >
        • Prime Hosts
        • Prime Directory
      • Exec Team
    • LISTEN NOW >
      • OnAir TODAY
      • Show Notes
      • Podcasts
  • News
  • Blog
  • NETWORK
    • Sponsor Network
    • Special Preferences
    • Privacy
  • NOTES
  • Community
  • APP
  • SHOP

show notes

Stages of Development

Episode C.029 Relationship Analytics

19/6/2020

0 Comments

 
Introduction
​This week we are continuing our series on Plan - Budget - Action. Regardless of your global location, the world's economy is coming out of the forced shutdown and will experience a V Shaped (quick contraction followed by a quick expansion) Recovery during the 3RD Quarter (July - August). The goal of IBGR's Programming is to get you ready to claw back as much of your lost revenue as possible.
​
Show Objectives
​The last show in this series focuses on how to measure your online performance. You will examine every potential element to build a composite score and discuss your platform options to avoid being buried in data that cannot be interpreted.
​ 

What You Need to Know
  • Customer Response Rate: what is your percentage of response and the turnaround time from when customers reach out to you. look to increase your response rate to 100% and reduce the time to under 1/4 (4 Hours) business day.
  • Return on Investment: the big or biggest metric and an effect of various causes like Customer Response Rate or Searched Keywords. How much revenue was generated by a specific ad, campaign, or channel vs the money spent.
  • Channel Reports: separate the various social media channels for troubleshooting. Using social media analytics will provide metrics that allow for determining the causes for poor or decreased performance.
  • Conversion Rate: the number of visitors who visit your website and take advantage of your CTA (Call To Action). This required that all links from social media or emails are traceable. The number of clicks divided by the number of CTA's taken is your conversation rate.
  • Cost Per Click: part of your ROI measure, this determines the cost of every click and should indicate whether this media channel, campaign, or post is worth continuing.
  • Net Promoter Scores: Evaluates the type of number of customers who are classified into 3 groups: Promoters, Passives, and Detractors. Promoters are people acting as Raving Fans or Brand Ambassadors. The Passives might like your posts or offer but are not taking any action. They are targets for determining how to move to Promoters. The Detractors or Brand Terrorist dislike your offer and are telling negative stories.

What You Need to Do
CCR
  1. By network, track the number of messages received over a specified period - increasing, decreasing, or static?
  2. By network, track the number of responses you provide to customer initiated requested - increasing, decreasing, or static?
  3. By network, track the amount of time between customer requests and your response - increasing, decreasing, or static?
CR
  1. By network, track the number of visitors that are visiting because of a specific campaign, post, ad buy, or boost - your baseline.
  2. By network, track the number of visitors who took advantage of the CTA (Call To Action) - the performance of the ad buy, post, etc., 
  3. By network, ensure you are using traceable links - i.e. tinyurl
CPC
  1. By network, determine the cost of each click - cost of ad
  2. By network, determine the cost of each click - internal labor
  3. By network, determine the cost of each click - outsourced work
ROI
  1. By network, measure CPC (Cost per Click), cost per ad, or cost per boost - determine cost.
  2. By network, measure CR (Conversion Rate) by CPC, ad, or boosted post to determine effectiveness.
  3. By network, measure revenue generated from CR to determine multiple from the expenditure - $1.00 of advertizing = $2.00 of revenue..
NPS
  1. By network, determine who are Promoters (Brand Ambassadors) based on satisfaction scores - comment section, online survey, etc.
  2. By network, determine who are Detractors (Brand Terrorists) based on satisfaction scores - comment section, online survey, etc.
  3. By network, determine your Net Promoter Score by subtracting Detractors from Promoters - 9 & 10 Great, 0-6 Poor
0 Comments



Leave a Reply.

    new choice for BUSINESS SEARCH

    ​All IBGR Shows Notes are available for download

    Authors

    - (NA) North American Radio Hosts
    ​- (AA) Australasian Radio Hosts
    - (SA) South Asian Radio Hosts
    - (PM) Prime Meridian Radio Hosts

    Archives

    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020

    Categories

    All
    Season 1 - A. Strategy
    Season 1 - B. Operations
    Season 1 - C. Sales
    Season 1 - D. People
    Season 1 - E. Ownership
    Season 1 - F. Coaching & Consulting
    Season 2 - A. Financial Results
    Season 2 - B. Operational Productivity
    Season 2 - C. Sales Effectiveness
    Season 2 - D. People Performance
    Season 2 - E. Owner As Executive
    Season 3 - C. Customers
    Season 3 - E. Executive
    Season 3 - F. Finances
    Season 3 - IBGR Specials
    Season 3 - O. Operations
    Season 3 - P. People
    Season 3 - Special Series
    Season 4 - Customers
    Season 4 - Executive
    Season 4 - Finance
    Season 4 IBGR Specials
    Season 4 - Market Domination
    Season 4 - Operations
    Season 4 - People
    Season 4 - SPECIAL SHOW
    SPECIAL EPISODE

    RSS Feed

Site powered by Weebly. Managed by Radio.co, Designed by gWORX Media
Photo used under Creative Commons from magerleagues
  • HOME
    • YOU >
      • Grow with Us
      • Themes
      • FAQ
    • US >
      • North American Partners >
        • North American Hosts
        • North American Directory
      • Australasia Partners >
        • Australasia Hosts
        • Australasia Directory
      • South Asia Partners >
        • South Asia Hosts
        • South Asia Directory
      • Prime Meridian Partners >
        • Prime Hosts
        • Prime Directory
      • Exec Team
    • LISTEN NOW >
      • OnAir TODAY
      • Show Notes
      • Podcasts
  • News
  • Blog
  • NETWORK
    • Sponsor Network
    • Special Preferences
    • Privacy
  • NOTES
  • Community
  • APP
  • SHOP