Episode C.034 Moving Forward. Marketing, Sales & Customer Service

​Show Objectives

1. Introduction
2. Show Objectives
3. What to know
4. How to do it

1. Introduction
We continue our theme of Moving Forward as we look at the
importance of customer relationships to boost your Sales, Marketing
and Customer Service.
We’ll take a closer look at what we mean by customer relationships,
why it’s important and how to nurture the customer experience.

2. Show Objectives
After listening to this episode you’ll be thinking more closely about your customer’s experience from pre-sale to after-sales support and
everything in between.

We’ll share some examples of how to do it well – while not consuming
all of your time. You’ll come away with some tips and ideas that will
help to boost your sales, marketing and customer service. It’s
important to us that you can take away a little nugget from each
episode, something that’s easy for you to apply or improve within your business.

3. What to know

• How to nurture your customers to become your community.
• Build the Know, Like & Trust factor in all parts of your business
• Establish your brand as the business that people want to do more with 
• There is such a thing as ‘social listening’
• The Customer Experience is key to a successful website

4. How to do it

• Set up simple systems to really get to know your customer
• Engage with your social media followers – we give you the top 10 tips to do this well.
• Monitor your social media marketing channels
• Set up your website as another door to your business – it’s an effective way for your customers to Know, Like & Trust you.

​written by: Vicki Abraham